Toyota is Official Partner of IAAF
During the championships the world's best marathon runners will enjoy breathing clean air running behind the brand-new Toyota Prius lead car. This 5-seater hybrid vehicle - the world's favourite environmental car, sold over 150,000 times - combines the advantages of a powerful low-emissions petrol engine with a zero pollution electric motor.
Toyota will provide a wide range of official cars, which will be used for a variety of purposes including transporting athletes and officials. Specifically, Toyota plans to provide a total of 200 vehicles, including the all-new Toyota Avensis, as well as the Toyota Corolla, Corolla Verso and Yaris.
In addition to being responsible for the official cars, Toyota, will also have the opportunity to put its company name and logo on the bibs worn by the athletes in all of the women's events and exercise its marketing rights through use of the official designations and marks.
As an official partner, Toyota is putting in practice its philosophy of 'contributing to a prosperous society through automobiles' by supporting the growth and popularity of the sport of athletics and this top-level, international sporting event.
More about the World Championships in Athletics
The first World Championships in Athletics was held in Helsinki, Finland in 1983. The competition was initially held once every four years, the year preceding the Olympic Games. However, ever since the 4th World Championships held in Stuttgart in 1993, following the 1991 Tokyo Championships, the event has been held every two years, preceding or following the Olympic Games.
19831st World ChampionshipsHelsinki, Finland19872nd World ChampionshipsRome, Italy19913rd World ChampionshipsTokyo, Japan19934th World ChampionshipsStuttgart, Germany19955th World ChampionshipsGothenburg, Sweden19976th World ChampionshipsAthens, Greece19997th World ChampionshipsSeville, Spain20018th World ChampionshipsEdmonton, Canada20039th World ChampionshipsParis, France200510th World ChampionshipsHelsinki, Finland
