In Germany, J.D. Power and Associates publish 2008 CSI study : Hybrid Toyota Prius attains maximum approval ratings.

Keiji Sudo, president of Toyota Germany, says: "The Prius owners’ high approval goes to show that an innovative and environmentally sound drive concept, combined with the customary Toyota quality, is a true alternative. Toyota hybrid technology is fit for everyday use and after ten years of mass production technically mature long since."

Also in England and France, Prius drivers are the most satisfied car drivers among all brands, reveal the latest customer satisfaction studies of J.D. Power and Associates that were published in these countries in May and June.

In Germany, besides the Prius drivers, owners of the Toyota Aygo and Corolla Verso are especially satisfied. Both cars came first in their respective segments’ approval ratings. Yaris (second runner-up, compact cars) and Avensis drivers (3rd place, D-Segment) awarded their vehicles very high marks. Toyota as a brand is present with six vehicles among the overall top 20 ranking of all brands and models.

Almost 20,000 drivers of 103 car models and 23 brands had assessed their own, on average two-year-old cars as well as the brand and shop. Apart from quality and reliability, the study also evaluates their sympathy for their own cars, their satisfaction with their dealerships’ repair shops and the total cost of ownership.