Joining Europe
The first official Toyota imports to Europe took place in Denmark in 1963, and since then, the corporation has continued to grow in Europe’s sophisticated and complex market. By 2006, Toyota had delivered its 15 millionth vehicle in Europe and has achieved record sales results for the tenth years in a row. Toyota believes in a policy of localising its vehicles to meet the specific needs of Europe’s varied customers. This means the company’s operations in Europe - be they manufacturing, research and development or marketing - are generally located within the communities they serve.
Today, Toyota is able to reap the rewards of this approach. It has built an unrivalled reputation throughout Europe for reliability and customer service and satisfaction. Supported by a network of 28 National Marketing and Sales companies in 48 countries and a total of 3,000 sales outlets.
Toyota's continued expansion in Europe was marked by the recent start of construction of the company's ninth European manufacturing facility, located in St. Petersburg, Russia. The plant is set to become operational in December of 2007.
