With ME.WE, the designer has delivered a solution that is realisable here and now, and which, far from subscribing to excessive technology in the name of ‘always more’, offers a response that is rooted primarily in reality and today’s concerns surrounding collective responsibility and individual good citizenship.
The goal of the TOYOTA ME.WE is nothing less than to be the summation of these essentially paradoxical challenges. It is not the reinvention of the car, but rather a vehicle for everyone, which adopts a different take on pleasure that is simpler, more appropriate and more realistic (easy to park, adaptable to different lifestyles and delivering maximum pleasure in use): in fact, a real alternative to cars of ‘passion’ and status.The name ME.WE stems from the car's apparent "concern for individual freedom" (that's the 'ME' bit) and its "responsibility towards society" (that's the ‘WE' part).Until now, no car has been able to resolve the contradictions of real life as well as ME.WE does:
Light and resilient: the tubular aluminium structure of ME.WE carries interchangeable body panels (doors, wings, bonnet, bumpers, etc.) designed in expanded polypropylene, an ultra-resilient, ultra-light thermoplastic polymer
Individual and standard: each panel of the body can be easily personalised, whilst their moulded production method provides a way of standardising production to achieve maximum return on investment
Freedom and responsibility: as a pickup, convertible, off-roader and small city car all in one, ME.WE is designed for a very wide range of users, whilst its eco-footprint is minimised by the light weight of the concept car and the materials it uses
ME and WE: perfect for me and good for others. Its name reflects a simultaneous concern for personal wellbeing (ME) and the wellbeing of others (WE), summarising the identity of a route to freedom that is desirable to each, and responsible for all