The London Design Museum’s prestigious prize showcases the very best in cutting-edge design and innovation over the past year - with the ME.WE represented in the Transport category.
The innovative ME.WE concept car is the result of a partnership between Toyota European Design & Development (ED2) and Jean-Marie Massaud, the renowned industrial designer acclaimed creatively for his visionary projects in design and architecture.
Its name derives from two aims at the heart of the project: a concern for an individual’s freedom (ME) and a responsibility towards society (WE).
Massaud’s ambition when conceiving the ME.WE was to create a realistic ‘anti-crisis’ car, one that looked for answers to the world’s human, economic and environmental challenges.
The collaboration used unconventional techniques to produce a concept car with three primary aims: pertinence, synthesis and modernity.
The result is a car like no other - one that resets the expectations of small and affordable cars.
Built around a tubular aluminium structure, it is made up of interchangeable expanded polypropylene body panels. This ultra resilient and ultra light material makes up the body, including doors, wings, bonnet and bumpers and is 100% recyclable.
But the real genius of its design is that it’s four cars in one. The lightweight panels can be re-configured by its owner to become a car to suit the occasion: pick-up, convertible, off-roader or small city car.
Under the body it has been conceived as an electric car, with its motors integrated neatly inside each wheel. The ME.WE can quickly change from two to four-wheel drive depending on the terrain it is driving over.
The concept is not a reinvention of the car, but rather a vehicle that has been designed to meet everyone’s needs. The pleasure derived from owning and driving it comes from simpler things such as ease of parking, adaptability and huge amounts of fun built into it!