Better Designed For You

Toyota’s mission to make better cars for you

When you take to the road, it’s important to know that your car is ready for anything that might come its way. That’s why at Toyota we push our cars to extremes, putting them through their paces in state-of-the-art wind tunnels, submitting them to thorough temperature tests and fitting them with advanced technology. 
Discover how Toyota’s innovative thinking results in better, safer cars for everyone:

Fuel Cell Technology

Discover the technology behind the Toyota Mirai, our latest zero-emission car with water as its only waste product. We’ve swapped petrol and a combustion engine for hydrogen and a fuel cell stack to ensure there’s no better way to contribute to a greener future.


Meet THUMS, our family of virtual crash test dummies. Learn how this fearless computer-generated family can simulate an extraordinary amount of human injuries, from muscles, ligaments, internal organs and even skin to make Toyotas even safer.

Improving Aerodynamics

Aerodynamics can be a real drag, which is why we go the extra mile to tame the wind’s power and improve your Toyota’s efficiency through the air. Discover the cutting-edge Toyota wind tunnel that simulates how air travels around our cars.

The Temperature Test

Whether your Toyota is working up a sweat or shivering in its boots, you need to know that it will perform at its best, whatever the weather. Discover how our technicians put every vehicle through its paces testing it in conditions that range from the hottest climes of the Sahara to the sub-zero extremes of the Arctic.

Airbag Technology

Blink and you’ve missed it. That’s how quickly our pioneering airbag technology reacts in a crash, quicker than the blink of a human eye. Find out how we’ve been working since before 1989 to create and refine our airbag technology to keep you safe on the roads.

Anti-Lock Braking System (ABS)

With Toyota Anti-Lock Braking System, or ABS, we have developed a system that is alert and ready should you need maximum braking performance and control in a sudden emergency or on a slippery surface. Learn more about the system that keeps your car on the right path.

Thanks to our cutting-edge technologies, you can take to the road with the peace of mind that comes from knowing you’re driving a reliable Toyota vehicle.

More about Toyota Innovation

Toyota’s Robot Revolution Toyota’s Robot Revolution From providing valuable care for the elderly and disabled, to revolutionising the way we engage with our vehicles, robots and artificial intelligence offer us all sorts of exciting possibilities for future mobility. Explore Toyota with our free apps Explore Toyota with our free apps Stay up to date on the latest from Toyota with the World of Toyota app, MyToyota app, Toyota Explore app and the Brochure apps. Toyota make the podium at Dakar 2016 Toyota make the podium at Dakar 2016 Relive the mud, sweat and cheers of Dakar 2016 as two Toyota teams raced towards the podium, finishing 3rd and 5th. Toyota's Journey to Dakar 2016 Toyota's Journey to Dakar 2016 Dakar’s back for its eighth successive year in South America, join the action and follow the Toyota teams' progress.

Toyota Safety Sense

Discover more >

Your cookie settings

The Toyota websites are using cookies to provide you a safer experience, improve the performance, enable all site functionality and personalise content.

By accepting our cookie policy, you agree to allow us to collect information on the Toyota website. Learn more or change your preferences on our Cookie Settings Page.