We have long made it a priority to develop manufacturing methods and vehicles that have less impact on the environment. This 360-degree approach is based on what is popularly known as the four R's: Reduce, Reuse, Recycle and Recover. These simple words help define our constant improvement in the way we design and make vehicles, how our vehicles perform when driven by our customers, and how they can be safely and responsibly disposed of when they reach the end of their useful life.
Our focus on the four R's helps us minimise the use of valuable natural resources and our carbon emissions. It also helps us think about how we can make future vehicles that are even cleaner and more efficient, by using innovative materials and alternative power systems. This approach will lead us to our goal of the ultimate eco-car, one which has zero impact on the environment at every stage of its lifecycle.