Always ready for wherever life takes you

We live in a world of opportunity that can take us on many different adventures, every day. From the demands of a hectic working life, to gruelling extremes of endurance, we work tirelessly to ensure every Toyota is a car you can not only rely on, but even take for granted. Discover real-life stories of Toyotas – cars that are always ready for wherever life takes you.

Hear our owners' stories

Before a Toyota reaches the showroom it’s tested to the limit. Every new model will cover a distance that’s equivalent to two-and-a-half times around the world, meaning you can confidently explore without a second thought .

Bob Old & Murphy Meet Bob Old and his dog, Murphy. Bob's a Toyota Prius driver, who has a real passion for technology. He's covered more than 350,000 miles in his car so far - and describes the Prius as the "perfect fit..."

The Crews Meet the Crews, a family with an appetite for adventure that knows no boundaries... Which is just as well! As part of their summer holidays they drive their Toyota Avensis from the UK to Turkey each year - a round trip of 5,000 miles.

See cars fit for adventure

If you’re facing extraordinary conditions you need to be in an extraordinary car. Thanks to the extreme conditions we put our cars through in development, like hot and cold weather testing and water resistance trials, there’s no other car you’d want to rely on when the going gets tough.

5 Astonishing Adventures in the Land Cruiser With its reputation for reliability and true 'go-anywhere' capabilities, the Toyota Land Cruiser holds a special place in the hearts of many. We cast an eye over some of the astonishing achievements that have helped to secure its place in automotive history.

Dakar rally 2015 Since its inception in 1979, Toyota has been a prominent and hugely successful competitor in the Dakar rally. In this first year of amateur participation, only 74 entrants completed the course, of which 13 were a Toyota.

Toyota Hilux Conquers The Antarctic

Feel a lifetime of experience

Ever since our first car rolled onto the roads in 1936, our vision has remained the same: to put our customers first. Only by continuing to build cars you can depend on can we expect to earn your trust now and in the future.

The Hilux Story Known for its ability to handle all kinds of tough terrain – including the North Pole, South Pole and the Dakar Rally – the Hilux has been the go-to vehicle if you’re in the market for a powerful workhorse.

10 Reasons Toyota Hilux Rules The Earth We’ve rounded-up the record-breaking, the charitable, and the just plain mad exploits of the all-conquering Toyota Hilux, to bring you 10 reasons why the enduring pick-up rules.

With Toyota Safety Sense you're in safe hands

Pre-Collision System

Lane Departure Alert

Road Sign Assist

Auto High Beam

Pre-Collision System with Pedestrian Detection

Adaptive Cruise Control

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Toyota's Journey to Dakar 2017 Dakar’s back for its eighth successive year in South America, join the action and follow the Toyota teams' progress.

Better Designed For You

Better Designed For You When you take to the road, it’s important to know that your Toyota is ready for anything that might come its way. Discover how Toyota’s innovative thinking and technology – from hydrogen fuel cells and THUMS family, to aerodynamics and extreme temperature tests – results in better, safer cars for everyone.

The home of Toyota Safety

The home of Toyota Safety Life's journey is long, unpredictable and wonderful and Toyota want to help keep it that way by delivering you from experience to experience safely and securely.

Toyota Service Promise

Toyota Service Promise The Toyota Service Promise is to keep your Toyota a Toyota. Discover the ways we are committed to taking the best care of you and your Toyota.

Toyota Safe & Sound app

Toyota Safe & Sound app Toyota Safe & Sound is an innovative new mobile app that encourages safer driving for teenage drivers and delivers peace of mind for parents.

In search of the #YarisEffect

In search of the #YarisEffect To mark the launch of the 2017 Toyota Yaris, we called in a team of European Instagram-mers to capture the new car against the backdrop of the city of Leiden and its surroundings in the Netherlands.

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Toyota C-HR – The Night That Flows To celebrate the launch of the new Toyota C-HR, Milla Jovovich and a cast of famous faces from across Europe starred in an unforgettable immersive drive-through theatre experience – the first of its kind!

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#UrbanReflectionsMadrid To celebrate the launch of the new Toyota C-HR, Toyota challenged some of Europe’s best visual storytellers to capture the spirit of urban flow through the reflection of its new coupe crossover.

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Toyota's Journey to Dakar 2017 Dakar’s back for its eighth successive year in South America, join the action and follow the Toyota teams' progress.

Better Designed For You

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