The Next Prius
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Highlights
Why choose Hybrid?

Introducing Hybrid
In this video we take you through the basic concepts of Toyota’s Hybrid Synergy Drive.
How it works
Find out how the different components of the Hybrid Energy Drive system work in harmony.
Driving a hybrid
Discover the benefits of driving a car powered by Toyota’s award winning Hybrid technology.
Hybrid key benefits
Let us take you through the many clear benefits of Hybrid ownership.
Model Variants
Prius
- 15" alloy wheels
- Fog lamps Front
- Smart entry & start system (Driver only)
- Power windows with anti-jam protection: front and rear
- Head Up Display
- Radio, CD MP3 WMA with 6 speakers
Prius Sol
- 17" alloy wheels
- Leather steering wheel with Touch Tracer control switches
- Cruise control
- Head Up Display
Prius Premium
- 17" alloy wheels
- LED headlamps with auto levelling
- Rain sensor
- Electrochromatic rear-view mirror
- Full Smart entry & start system
- Radio, CD MP3 WMA 6 CD changer with 8 speakers and Bluetooth®
- Head Up Display
More about The Next Prius
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Discover Toyota Hybrid. Simply a better way to drive.
Toyota Prius 2010 - Video
Toyota Prius - advanced hybrid
Launch of the Prius Plug-in Hybrid Vehicle demonstration in Strasbourg
Coming Soon. The original full hybrid enters its 4th generation with a new design and advanced multimedia equipment.
Prius+Prius+. The first full hybrid 7-seater in Europe delivers advanced comfort and equipment, and class-leading fuel economy and CO2 emissions.
Prius Plug-in HybridPrius Plug-in Hybrid. The most advanced Prius yet: 23 km electric-only range, full hybrid capabilities, recharge in just 1.5 hours
Reviews & Opinions
New Toyota Prius achieves 5-star Euro NCAP safety rating
New Toyota Prius achieves 5-star Euro NCAP safety rating
The new Toyota Prius has achieved the maximum 5-star vehicle safety rating in the latest 2009 Euro NCAP test results. Read more...
Reasons to own a Toyota
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EnvironmentOur emission-reducing technology features in all our cars – not only our hybrids. It’s just one of the ways we play our part. - Read more
Toyota QualityToyota’s reputation for quality has built up over decades of safe, reliable motoring. We stop at nothing to make sure we keep that reputation intact. - Read more
WarrantyWe want our customers to be as confident in their Toyota as we are. Our comprehensive warranty means you can be. - Read more
ServiceBecause we know your car better than anyone, we’ll make sure your car is running the way it should be - Read more
FinanceWe take the hassle out of financing your new car so that you can focus on making the right decision for you.
Environment
From reducing the weight of engines, to improving performance, cutting fuel consumption and driving down emissions, this ensures the best of our green thinking benefits in all our vehicles.
But it’s not just our vehicles that are leading the way in green motoring. We’re also committed to minimising the environmental impact through every part of the production process, from development to design, manufacturing, logistics and sales right up to recycling the car at the end of its life.
That brings us closer to our ultimate goal: a true zero emissions vehicle.
Find out how Toyota can help you choose a more sustainable way to drive.
Toyota Quality
At Toyota, we conduct some of the most extensive testing processes in the whole motoring industry. All our cars are fully evaluated under extreme road and weather conditions, not only for safety but also to monitor their performance in any circumstance. That’s an integral part of their success in so many safety and industry awards.
Quality is built in at every stage. On the production line, every member of the team knows they are responsible for maintaining our uncompromising standards. That’s why every component and finish is checked, then checked again.
Warranty
We know that a new car is one of the most important purchases our customers make. And while choosing a Toyota automatically gives you the assurance that you’re buying a scrupulously tested, exceptionally reliable car, we also offer a comprehensive warranty to provide complete peace of mind when you buy.
That means complete peace of mind when you’re driving too.
Ask your Toyota dealer for more details, or see what warranty you could be eligible for.
Service
Our expert service technicians are trained to spot even the slightest hint of a decline in performance of any part of your car – and to fix it quickly, first time. Certified to our own exacting standards, they are assisted by state-of-the-art diagnostic tools, and only use Genuine Toyota Parts as a guarantee of quality and workmanship.
Service is flexible and can fit around you – whether in terms of fixed price service plans or express service to replace worn out parts in your lunch hour.
And crucially, we keep comprehensive records to ensure continuity of care and protect your car’s value.
Toyota Service Plans are available for new and used cars.
Finance
Our dedicated experts can talk you through the different options available and help you compare the different monthly payments for different terms and deposit levels. Thanks to our Guaranteed Future Value promise, they can even tell you what your Toyota will be worth at the end of the agreement.
And we’ll do everything we can to give you a financing decision on the spot.



























