Toyota has supported sports since 1937 with its first track club. Sports symbolise teamwork and growth, benefiting both athletes and Toyota employees.
Sports and athlete support
Toyota’s support for Olympians, Paralympians and Special Olympians
Toyota supports for sport and athletes
In 2015, Toyota became the Worldwide Mobility Partner for the Olympics.
We provide cutting-edge resources, technology, and sustainability efforts.
Toyota helps athletes "Start Their Impossible" and reach new possibilities.
Together, we drive toward a brighter, more inclusive future in sports.
We provide cutting-edge resources, technology, and sustainability efforts.
Toyota helps athletes "Start Their Impossible" and reach new possibilities.
Together, we drive toward a brighter, more inclusive future in sports.
“I have decided that Toyota will continue to provide the same financial support to you and all our Team Toyota athletes around the world for as long as you remain active Olympians and Paralympians. In addition, we will also provide financial support to the International Paralympic Committee through our Toyota Mobility Foundation to help increase opportunities for para-athletes both on and off the field ...and assist in the development of new technology and equipment to support their efforts"
Akio Toyoda, September 2024
The Global Team Toyota Athletes Programme (GTTA)
The GTTA includes Toyota employees and athletes who share our core values. In Europe, we cheer, support and provide peace of mind during competitions. Beyond the arena, we foster unity, encouragement, and empowerment.
At the heart of our mission is the belief in one family spirit, We aim to unite athletes, NMSCs, and our community in shared triumphs and growth. Together, we inspire greatness, promote inclusion, and break barriers.
Mobility products
Toyota helps athletes by addressing mobility needs and performance issues. Using our expertise, we enhance performance and solve key challenges. We ensure inclusivity and innovation through advanced mobility solutions.
Sharing these stories inspires both internal and external audiences.
It highlights Toyota’s commitment to empowering athletes and mobility advancement. Our core mobility focus is on sustainability, accessibility, and inclusion.
Paris 2024
For Paris 2024, Toyota supplied 2,764 electrified passenger vehicles.
We also provided 700 electric last-mile mobility solutions for support. This included 250 redesigned Accessible People Movers (APMs).
These efforts showcased Toyota’s eco-friendly and inclusive approach. We ensured safe, efficient transport for athletes, staff, and spectators. Toyota also minimized environmental impact while enhancing mobility.
For more on our mobility products, click HERE.
The Special Olympics
The Special Olympics began in the 1960s, inspired by Eunice Kennedy Shriver. She saw her sister Rosemary struggle and wanted to create inclusive sports. Over time, the Special Olympics has expanded into a global movement.
Today, it serves millions of athletes in over 190 countries worldwide. Beyond competitions, it offers Unified Sports, health checks, and training. Toyota has supported the Special Olympics as a partner since 2018. We provide funding, logistics, and help raise awareness for inclusion.