Toyota is committed to protecting and respecting your privacy. On this page we describe how we may use any personal data that you supply to us when you visit this website. You can amend your consent to this at any time.
This cookie policy also provides you with information related to analytics tags we use in our Mobile Application (Only if you consented thereto!).
What is a cookie?
A cookie is a small piece of data sent from our webpage and stored in your web browser, mobile phone, or another device while you are using our website. It helps the page recognise your device the next time you visit, provides you with access to certain functions, and understands your website journey. Cookies are very common web technology - most websites use cookies.
Why do we collect cookies?
Our website uses cookies to distinguish you from other users on our website. This helps us to provide you with a better experience when you browse our website and also allows us to make improvements to our site.
How to manage cookies?
Most browsers allow you to manage cookie settings, e.g. by blocking or removing them. The way to do this may differ from one browser to another. Please consult the settings page for your preferred browser.
Be aware that by removing cookies you may lose certain saved information (e.g. login detail, site preferences). Blocking cookies may prevent you from using part or all of the features on our website.
What is an analytics tag?
An analytics tag is a small piece of code embedded within our Mobile Application (MyToyota or LexusLink(+)) designed to gather information on how you use our Application. It is configured to transmit various kinds of data, including screen views, events (like clicks on action buttons), or successful actions (=conversions). These analytics tags offer valuable insights for us. They enable us to better understand how users are behaving with our Application and deliver the best user experience by improving our services and our application.
If you consented to it, we also use analytics tags to help us understand how you use our Application so that we can improve it and test new ideas.
TAG |
DESCRIPTION |
TAG USED |
LIFESPAN |
Google Analytics tags – Click Events |
Tags are associated with click events such as pressing a button within the Mobile Application | Third Party | 14 months data retention |
Google Analytics tags – Screen views |
Tags are associated with navigating to a screen within the Mobile Application, such as using Remote Services | Third Party | 14 months data retention |