The evolving world of car design
A car’s design is the first thing people notice. Cars therefore need to appeal to our customers’ tastes. They need to look attractive, with comfortable, high-quality interiors. At the same time, today’s rapidly changing world is requiring designers to change their roles. Nowadays, designers are tasked with widening the scope of different design aspects. They need to take into consideration the ecosystems where vehicles are used, in addition to vehicles’ styling. At Toyota we not only build cars in Europe, we design them here too: at our European design studio Toyota Europe Design Development (ED²).