1. About Us
  2. Toyota in Europe
  3. Toyota Europe Design Development (ED²)

Toyota Europe Design Development (ED²)

Our inspirational design studio on the Côte d’Azur, France 
  • Toyota Europe Design Development (ED²) on the Côte d’Azur, France provides advanced concept proposals and ground-breaking design from a European viewpoint. 

The evolving world of car design

A car’s design is the first thing people notice. Cars therefore need to appeal to our customers’ tastes. They need to look attractive, with comfortable, high-quality interiors. At the same time, today’s rapidly changing world is requiring designers to change their roles. Nowadays, designers are tasked with widening the scope of different design aspects. They need to take into consideration the ecosystems where vehicles are used, in addition to vehicles’ styling. At Toyota we not only build cars in Europe, we design them here too: at our European design studio Toyota Europe Design Development (ED²). 

European designs from the south of France

Toyota ED² is the European advanced design studio for Toyota and Lexus. Located near Nice on the French Riviera, it’s one of our eight design studios around the world. ED² was previously called EPOC and was based in Brussels. It moved to France in 1998. The centre aims to provide advanced concept proposals on mobility and groundbreaking designs from a European perspective. It creates exterior designs, interior designs, and CMF (Colour, Material and Finishing) designs. It also performs prototype creation and design research.

ED²’s impressive track record

Some recent successes from ED² include the Lexus LF-30 Electrified and the autonomous e-Palette shown at Tokyo Motor Show in 2019. ED² was responsible for the CMF (Colour, Material, Finishing) of the 4th generation Yaris, and the famous Coral Red colour was born. The exterior and CMF of the B-segment SUV Yaris Cross were designed on the French Riviera. ED² has also brought the future of electric vehicles to life. We collaborated with Toyota’s global creatives to develop the bZ4X advanced model shown in April 2021. Our most recent work was the Toyota Aygo X Prologue in March 2021.

Related News

Explore all
Discovering Toyota’s diverse career paths with STEAM Days 2024 TME Technical Centre invited students to explore the possibilities for their next chapter in life
Learning, experiencing and exploring at TME R&D Open Day Toyota Technical Centre welcomes the next generation of engineers
Journey of innovation: Toyota's AI-powered drive Exploring Toyota's latest AI-Assisted driving technology that will revolutionise roads for the future
Lunar Cruiser is revving up and inspires future mobility New Toyota technologies contributing to space exploration
Teaching robots new tricks, faster Toyota Research Institute found a way to teach robots new, dexterous skills quickly and confidently
Innovations to ensure mobility for all Pioneering ground-breaking technologies that redefine mobility for diverse needs and dreams.
Transforming the future of cars and car manufacturing Toyota’s transformative approach to leverage its human-centred approach to manufacturing
Our pursuit of fun-to-drive BEVs Our engineers infuse passion and innovation into creating BEVs to inspire emotional connections
Our battery technology roadmap to change the future of cars New advanced batteries to exceed our customers diversifying needs and expectations
Our manufacturing companies have digital twins Virtual replicas of Toyota factories help optimise production and decrease our CO2 footprint
Toyota’s accessible toilet breaks mobility barriers Mobility for all starts with the most basic needs
Toyota’s pioneering Yaris hits 10 million global milestone Since 1999, the award-winning Yaris has fueled Toyota’s design and production growth in Europe
Interior design, millimeter-perfect precision "99% of time with your car is spent on the inside”
Toyota C-HR prologue Iconic C-HR gets even more excitement and boldness
A journey beyond zero. Meet Toyota bZ Our diverse family of next-generation battery-electric models go beyond zero-emission EVs, reducing the impact that mobility has on the environment to zero.
New Aygo X handed over to its first customer Toyota Motor Manufacturing Czech starts production of all new vehicle designed in Europe
Toyota starts production of the all-new Yaris Cross Built in Valenciennes, France, this SUV has been designed and developed for European customers
TMMF starts producing the new Yaris The TNGA GA-B platform brings style, practicality, driving enjoyment and safety to the fourth generation of Toyota’s best-selling model in Europe.
Always Better Cars at 2013 Geneva Motor Show All the latest Toyota and Lexus products coming to the 83rd edition of the show in Palexpo
Dodging Shadows Explore the FT-86 Open concept
i-ROLL, i-ROCK, i-ROAD Introducing the all-new, all-electric TOYOTA i-ROAD
Creating “The Wave” The new Toyota Motor Show stand design
Car development for Toyota and Lexus It all starts with a question
Auris. The Alternative. In a world where you think you only have one choice, we introduce the alternative.