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Toyota Europe Design Development (ED²)

Our inspirational design studio on the Côte d’Azur, France 
  • Toyota Europe Design Development (ED²) on the Côte d’Azur, France provides advanced concept proposals and ground-breaking design from a European viewpoint. 

The evolving world of car design

A car’s design is the first thing people notice. Cars therefore need to appeal to our customers’ tastes. They need to look attractive, with comfortable, high-quality interiors. At the same time, today’s rapidly changing world is requiring designers to change their roles. Nowadays, designers are tasked with widening the scope of different design aspects. They need to take into consideration the ecosystems where vehicles are used, in addition to vehicles’ styling. At Toyota we not only build cars in Europe, we design them here too: at our European design studio Toyota Europe Design Development (ED²). 

European designs from the south of France

Toyota ED² is the European advanced design studio for Toyota and Lexus. Located near Nice on the French Riviera, it’s one of our eight design studios around the world. ED² was previously called EPOC and was based in Brussels. It moved to France in 1998. The centre aims to provide advanced concept proposals on mobility and groundbreaking designs from a European perspective. It creates exterior designs, interior designs, and CMF (Colour, Material and Finishing) designs. It also performs prototype creation and design research.

ED²’s impressive track record

Some recent successes from ED² include the Lexus LF-30 Electrified and the autonomous e-Palette shown at Tokyo Motor Show in 2019. ED² was responsible for the CMF (Colour, Material, Finishing) of the 4th generation Yaris, and the famous Coral Red colour was born. The exterior and CMF of the B-segment SUV Yaris Cross were designed on the French Riviera. ED² has also brought the future of electric vehicles to life. We collaborated with Toyota’s global creatives to develop the bZ4X advanced model shown in April 2021. Our most recent work was the Toyota Aygo X Prologue in March 2021.

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