Lexus is redefining luxury by combining innovative technology, exceptional craftsmanship, and ‘omotenashi’, the Japanese concept of human-centric hospitality. Every Lexus is designed to deliver an engaging and exhilarating driving experience while supporting our efforts to reduce our carbon footprint through our electrified lineup.
Lexus
Making Luxury Personal
Experience Amazing
Since the launch of our first luxury sedan over 30 years ago, Lexus has become a synonym for exceptional design, quality and refinement. We’re also a pioneer and leader in luxury car electrification with a range of self-charging hybrid, plug-in hybrid and fully electric drivetrains.
Our vehicles, concept cars, and experiences transform function into emotion, performance into passion, and technology into imagination. All to make sure you always Experience Amazing.
Evolution through Kaizen
We launched our first car in 1989. The LS 400 was conceived as a world-class, high-performance luxury vehicle that would be more efficient, more aerodynamic, quieter, and lighter than its competitors.
During the LS 400’s development, Lexus engineers strove to make the impossible possible, creating a car that was exhilarating yet fuel efficient, traditional yet modern, natural yet man-made, strong yet lightweight.
This “yet” philosophy continues to guide our approach: quietly and relentlessly improving and innovating, challenging the status quo at every point of our evolution. It’s what we call “Kaizen” in Japanese.
Driven by passion
Akio Toyoda, Chairman of Toyota, is a true car enthusiast who competed in a Lexus in the gruelling Nürburgring 24 Hours race. The first result of Toyoda’s involvement with Lexus was the legendary LFA - a limited-edition supercar packed with groundbreaking technology that provides an exhilarating drive at up to 325 km/h. Some of the thrill of that driving experience is in every Lexus we build.
“My priority is not to make money but to make great cars. Cars that are fantastic to look at, gorgeous to sit in, and sensational to drive.”
Akio Toyoda
Crafted by Takumi
They say it takes 60,000 hours to master a new skill. Our master craftsmen and women, known as Takumi, have all honed their expertise over a lifetime of practice. Today, the concept and tradition of Takumi underpins the entire Lexus production process, fusing the essence of human craftsmanship with the precision of modern technologies, like our robotic paint-spraying arms that accurately copy the motions of a Takumi. Committed to excellence, Takumi spends as long as it takes to create exceptional vehicles and amazing experiences.
Fuelled by imaginative technology
We use concept cars to imagine pioneering technologies that will transform the future of mobility. We anticipate the needs and values of our customers and society, then experiment, learn and grow. This approach has helped us develop innovations like Lexus Hybrid Drive (2005), LED headlights (2007), Active Pedestrian Detection System (2013), Advanced Pre-Collision System (2017), Steer-by-wire (2025) and Interactive Manual Drive (2025). And with our aim of reducing vehicle emissions throughout their lifecycle and becoming a zero emissions company by 2050, you can be sure to find pioneering technology in the next generation of Lexus concept cars.
Delivered with Omotenashi
Lexus has always been determined to treat our customers better than any other luxury car brand. We call our approach ‘omotenashi’ - a human-centric concept of hospitality that treats customers as if they are guests in our own home. Upholding this principle and anticipating customer needs keep us at the top of customer satisfaction polls, with a well-earned reputation for unrivalled customer service. It’s all part of our commitment to helping our customers Experience Amazing.
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