A better future, today

On stand with Toyota at Geneva 2016

With a backdrop of snow-capped mountains and a breathtaking lake, the Geneva Motor Show provides an annual breath of fresh air for car-lovers to satisfy their automotive cravings. This year, the scenery takes a back seat as fans get their chance to see how Toyota is bringing a better future to the roads – and one car is capturing all of the attention: the new Toyota C-HR!

Making its world debut, the game-changing C-HR embodies everything that a landmark motor show unveiling should: drama, dynamics and desirability. But our exciting ‘Coupé High Rider’ is not the only showcase turning heads, joining it are a host of other exciting Toyotas, from the ‘inside-out’ KIKAI concept, revolutionary fuel cell-powered Mirai to the hard-working new Proace and ever-indestructible Hilux.

Read on to find out more about our latest crowd-pleasers:

 
 
Reset your expectations


The all-new C-HR represents a landmark new chapter for Toyota. Its show-stopping looks – the coupé profile, muscular stance and flowing styling – cloak an elevated SUV cabin to create a new breed of car unlike anything else. Designed for people who love living life to the full, the C-HR’s engaging driving experience and contemporary high-riding driving position allow it to flow seamlessly through modern, active lives – even at a standstill. Read on to reset your expectations…

Toyota Kikai 2016
 
Beauty’s more than skin deep


Ever wonder what’s taking place underneath the body of your car on a journey? If so, you’re in luck; Toyota’s sensational KIKAI concept puts the inner workings of the car on the outside, by showcasing the craftsmanship and mechanical motion for all to see.

Being a true concept car, our designers had free reign to display the beauty of components such as the radiator, steering system, brakes, fuel tanks and front suspension – normally hidden from view – on the exterior. Incorporating an innovative three-seat cabin layout that places the driver at the heart of the action, the KIKAI’s expansive all-round visibility and a smooth Hybrid system are certain to appeal to those who desire an immersive driving experience!

Toyota Mirai 2016
 
Mirai: The fuel cell future, today


The show highlights continue with the revolutionary Mirai. The fuel cell- powered Toyota has now hit the roads of selected countries as it embarks on a new journey of innovation, much like Prius did when it pioneered Hybrid technology nearly 20 years ago.

At the forefront of a new age of hydrogen-powered cars, the Mirai’s enabling us to gather invaluable fuel cell knowledge while understanding how our customers live with this new motoring experience. Allowing them to enjoy approximately 500km of emission-free driving, short 3- to 5-minute refuelling and only water from its tailpipe, there’s no doubt the Mirai is bringing the future into the present.

Toyota Hilux 2016
 
Tough on the outside, smooth on the inside


When the going gets rough, they don’t come tougher than Hilux! Flexing its muscles on our stand, the all-new model not only looks more rugged, it’s now equipped to take on even sterner challenges thanks to an uprated chassis, a stronger cargo deck and a new suspension that will soak up the worst off-road conditions while cosseting you with SUV levels of comfort.

Inside, a new interior offers a welcome level of sophistication at the end of those tiring days. Durable, high-quality materials combine with a 7” touch-screen multimedia system and 4.2” colour TFT multi-information display to give you car-like levels of innovation, while the refreshed line-up of 2.4D-4D engines are cheaper to run, more refined and pack even more punch.

Toyota Proace 2016
 
Equipped for life’s adventures


After the radical, the revealing, the revolutionary and the robust comes the recreational –  the all-new PROACE VERSO debuting for those seeking comfortable, versatile and practical travel. Continuing in a long line of Toyota people carriers, the new PROACE VERSO has all the answers, should you be a business needing to transport people or a family escaping for a weekend of activities.

Available in four grades and three body lengths, the new model seats up to nine people in comfort and the all-new Compact model offers outstanding levels of load space considering its diminutive size. To cap off its already long list of attributes are a host of innovative features such as rail seats, panoramic roof and a foot-operated automatic sliding door as well as the reassurance of Toyota Safety Sense technologies.

More about our Geneva stars

View all (8)
Capturing the Peaks of Europe Capturing the Peaks of Europe On the road with Toyota 4x4 Ambassador @lebackpacker Meet our new Toyota 4x4 Ambassador Meet our new Toyota 4x4 Ambassador Toyota hits the road with adventure photographer @lebackpacker Toyota C-HR – The Night That Flows Toyota C-HR – The Night That Flows To celebrate the launch of the new Toyota C-HR, Milla Jovovich and a cast of famous faces from across Europe starred in an unforgettable immersive drive-through theatre experience – the first of its kind! #UrbanReflectionsMadrid #UrbanReflectionsMadrid To celebrate the launch of the new Toyota C-HR, Toyota challenged some of Europe’s best visual storytellers to capture the spirit of urban flow through the reflection of its new coupe crossover.

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