8 things you didn't know about Hybrid Toyota Motor Europe

Over four decades of Hybrid know-how

For some people, Hybrid technology is still thought of as new technology. In fact, even though our first Hybrid, the Prius, was on the roads ahead of its time in 1997, we’ve actually been honing our Hybrid know-how since the mid 1970s, with gas turbine Hybrid models, the Century and Sports 800.

Not all Hybrids are born the equal

Unlike other manufacturers’ ‘mild’ Hybrids that simply give a boost of electrical power to support the engine, the electric and petrol engines in our ‘full’ Hybrids can run independently of each other – or in tandem – to give you the best balance of efficiency and performance for every trip.

Built for a lifetime of adventure

Our Hybrids have been lovingly designed and built to last in just the same way as every other model in our range – just drive them wherever and whenever you want. Some owners have taken this to the extreme and we are always proud to hear of Hybrid models with over 500,000km behind them.

A journey from road to racetrack

Our Hybrids are not just making an impression on the roads, they are now proving a hit on the racetrack too. After returning to the World Endurance Championship in 2012 with the TS030 HYBRID, our 2014 challenger – the 1,000PS, 4WD, TS040 HYBRID – went on to seal both the drivers’ and manufacturers’ titles in style.

Ten million Hybrids and counting

Since our Hybrid story began in 1997, over ten million people have fallen for its charms. With the imminent arrival of number of new models, in a wider range of styles, there will be even more ways to fall in love with driving again.