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The original Hybrid chosen by pioneers

Fuel Combined from 4.1 l/100 km
CO2 WLTP from 94 g/km
  • The clean lines of an eye-catching silhouette

    At the front of the car, the lights form a stylishly shaped cluster that emphasises the elegant slope of the bonnet. The striking new rear combination lamps draw attention to the car’s sleek horizontal lines. The result is a car that’s as pleasing to the eye as it is a pleasure to drive.

  • Driving a hybrid has never been so rewarding

    The 1.8 litre engine provides a smooth and responsive driving experience. The car recharges its battery as you drive, so you don’t have to plug it in. And Prius is the most efficient non-plug- in Hybrid.

  • Enjoy real peace of mind

    Five active technologies are at the heart of Toyota Safety Sense: Pre- Collision System* with Pedestrian Detection, Lane Departure Alert with Steering Control, Automatic High Beam, Road Sign Assist, Adaptive Cruise Control. And with a range of intelligent driver aids including a Blind Spot Monitor, and Simple Intelligent Parking Assist, every journey will be as easy as it is enjoyable. * Technical name: Pre-Crash Safety System.

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Prius leads. The others follow.

The Prius story began in 1997. The first mainstream hybrid took driving to a new level. Now it's time for the next chapter. Prius combines intelligent design and technology to deliver dynamic performance and excellent handling, making this a car that is as fun to drive as it is efficient.

Defining the future. Leading the way.

The car that defined Hybrid more than two decades ago is still redefining it today.

  • Contemporary design. Intelligent drive.

    This is a car with a contemporary look that matches its advanced capabilities. The new design keeps the iconic triangular Prius silhouette, but updates it with distinctly modern clean lines designed to optimise airfl ow. The result is a car that’s as pleasing to the eye as it is a pleasure to drive.

  • Highly efficient. Truly enjoyable.

    Driving a Hybrid has never been so rewarding. The seamless transition between electric and petrol modes gives you dynamic acceleration when you need it, and you’ll also experience impressive performance and handling thanks to a lower centre of gravity, enhanced suspension and more linear power.

  • More grip for extra reassurance with Hybrid AWD-i.

    The innovation continues with Hybrid AWD-i. Tailormade for Prius, it’s the first time a car in this class has had an intelligent all-wheel drive system. Designed to provide extra control in low-grip conditions such as rain and snow, it gives you added peace of mind when you really need it. And because it’s so compact, you don’t have to compromise on efficiency or boot space.

Remarkably innovative. Incredibily efficient.

Redefining Hybrid for over 20 years.

Genuine comfort and intuitive technology.

Genuine comfort and intuitive technology.

When it comes to creating an inviting space, every detail counts. The Prius cabin combines quality materials with clean, contemporary design, while ergonomic seats come in a range of stylish new fabrics. A large Head Up Display projects speed, hybrid and vehicle distance information directly onto the windscreen, while the intuitive Toyota Touch® 2 with Go system makes entertainment and navigation simple.

Keeping you informed to help you respond.

Keeping you informed to help you respond.

The innovative Toyota Safety Sense system takes driver assistance to the next level. It uses 22 sensors strategically placed around the vehicle to anticipate potential hazards and alert you to them so that you can respond right away – helping to keep everyone in the car, and those around you, more secure.

Explore safety features

Which Prius are you?

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