Although by the 1970s we were just a few years into our European expansion, the momentum was building. More and more people were aware of the Toyota name and responding to the alternative we offered to products and brands they had been familiar with for generations.
At the top of world rallying
Throughout the years, multiple driver and manufacturer championship titles were achieved with legendary cars like the Celica TA63 Twincam Turbo, nicknamed the “King of Africa” for dominating the Safari and Ivory Coast rallies. Toyota Team Europe relocated to Cologne in 1979, and created its own street, Toyota Allée. It remains the home of TMG (now TOYOTA GAZOO Racing) and the base for our successful World Endurance Championship team. Our motorsports teams' dedication resulted in a dream come true: earning the 'triple crown.' After winning the 2022 Dakar Rally, we also held WRC and WEC championships titles at the same time.