As we passed the milestone of 30 years in Europe, we committed major investments to establishing our own manufacturing facilities here. Through the 1990s we continued to focus on our business principles of building vehicles local to the markets where they will be sold.
Carina E for Europe
Around €3 billion was invested at the time to create a car plant in England and an engine facility in north Wales. Both came on stream in 1992. The first model to be built at the Burnaston factory in England was the Carina E (the E standing for Europe). Within six years TMUK was also producing Corolla hatchbacks and became the home of our new flagship model for Europe, the Avensis. It also achieved its target of procuring 80 per cent of its parts and services from European suppliers.