The 1960s was a decade of transformation for Toyota. Our first entry into the European market paved the way for the major sales and manufacturing businesses we operate across the continent today.
A stir in London
Krohn’s instincts proved right. Over the next few years, further agreements were reached with commercial partners keen to introduce the Toyota name to the European car-buying public. Louwman & Parqui became distributors for the Netherlands in 1964. The following year, Pride & Clarke caused a stir in the UK when it put the Corona on its stand at the London Motor Show. British sales were launched soon afterwards.