The Toyota European family supports the sustained development of Toyota’s operations in Europe, based on our key priorities of superior quality and customer satisfaction. We work hard to further strengthen the Toyota and Lexus line-ups in Europe, combining environmental performance and driving pleasure, with vehicles tailored to meet the expectations of European customers.
Toyota first began selling cars in Europe under an official distributor agreement in 1963. Since then, the company has matured into the leading Japanese car manufacturer in this highly competitive market. Toyota directly employs around 20,000 people in Europe and has invested over EUR 9 billion since 1990. Toyota’s operations in Europe are supported by a network of 29 National Marketing and Sales Companies across 53 countries, a total of around 3,000 sales outlets, and 9 manufacturing plants.
It also has 14 parts logistics centres and 7 vehicle logistic centres, a design centre and a Motorsport centre.
Based in Brussels, Belgium, and staffed by 2,700 people of 63 nationalities, Toyota Motor Europe (TME) handles the wholesale marketing of Toyota and Lexus vehicles, parts & accessories, and manages Toyota’s European manufacturing and engineering operations.
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Toyota Global Vision