The rich diversity of the different countries that make up Europe presents a challenge to any business that operates across the region. Our National Marketing and Sales Companies (NMSCs) have to take into account the many variations in culture, language and ways of doing business, while making sure we deliver consistently high standards of service to our customers.
As their name suggests, our 29 European NMSCs have a wide range of responsibilities at national level, including product and marketing strategy, technical support , customer relations, and the development and support of our retailer networks.
They cover 53 countries, extending beyond the frontiers of the European Union. They also support the retailers with customer relations and corporate social responsibility (CSR) activities, helping ensure our brand reflects the different tastes and preferences among our European customers.
They work in partnership with the retailers to help shape and improve the way we operate both in individual countries and as an effective pan-European business.