WE CHOOSE HYBRID

JOIN OVER 10 MILLION TOYOTA DRIVERS

For over 20 years we’ve been part of a quiet revolution. Around the world a growing movement of like-minded people – young and old, families and professionals – have made a choice. Standing over 10 million strong they are united in saying, we choose hybrid.

We choose expertise


Our hybrid story began in 1997 with the pioneering Prius. Famous for its environmentally friendly credentials, it inspired early buyers who could see the technology’s potential.

Today, as proud hybrid leaders with over 20-years’ experience, our wide model range is not only one of the cleanest and most efficient available but stylish, responsive and flexible enough to complement over 10 million lives around the world.

We choose freedom


With eight distinctive models on offer, there are more reasons than ever to choose a Toyota Hybrid. Whether it’s an eye-catching crossover or compact to take on the city, a practical SUV for weekend adventures, or a comfortable cruiser for long-distance
jobs – wherever life takes you, our hybrids can handle it.

Continue your hybrid journey

TOYOTA GAZOO Racing TOYOTA GAZOO Racing Stay up to date with all Toyota's motorsport news at the home of TOYOTA GAZOO Racing. Yaris Yaris There’s a contagious spirit about the new Yaris. Its bold colour range, energetic lines and stylish features don’t just ensure a stress-free and comfortable driving experience, its natural flair can turn an ordinary trip into a journey packed with energy and vigour. Toyota loves looking after your Hybrid Toyota loves looking after your Hybrid When you bring your Hybrid in for a service, our Toyota Trained Technicians will do more than look after it – they’ll give it a free Hybrid Health Check too. Toyota Olympic and Paralympic Partnership | Toyota Europe Toyota Olympic and Paralympic Partnership | Toyota Europe We’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024.
What is Hybrid? What is Hybrid? Discover how our Hybrids have been designed to make your life easier. Simple Truths Simple Truths Discover the simple truths behind eight common Hybrid misconceptions. FAQs FAQs Here you can find some popular frequently asked questions and answers to help you with your decision to switch to hybrid. FAQs FAQs Here you can find some popular frequently asked questions and answers to help you with your decision to switch to hybrid.

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