Automotive haute couture
Our concept cars are an expression of our engineers’ and designers’ imagination. We give them the freedom to express themselves. If you like, they are the what haute couture is to the world of fashion, a sometimes radical, but creative blueprint to what is ‘hot’ in the industry and what we will all be wearing in years to come – or in our case, driving!
Our design centres in California, Japan and southern France all strive to develop concept cars that express our commitment to the future by showcasing new styling themes, environmental technologies or interior functionality.