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National Marketing & Sales Companies

Our NMSCs and retailers support our customers throughout their Toyota journey
Our cars and services are sold right across Europe, but the way we market them and connect with our customers is different in each country. Our National Marketing and Sales Companies and retailers engage with people in a way that’s right for each market.

National Marketing and Sales Companies

The rich diversity of the different countries that make up Europe presents a challenge to any business that operates across the region. Our National Marketing and Sales Companies (NMSCs) have to take into account the many variations in culture, language and ways of doing business, while making sure we deliver consistently high standards of service to our customers. Our 28 European NMSCs have a wide range of responsibilities at national level, including product and marketing strategy, technical support, customer relations, and the development and support of our retailer networks.
28
NMSCs
53
Countries
>2400
Toyota Retailers
>360
Lexus Retailers

An extensive network of retailers

Our 2,800 retail outlets are the first point of contact for most of our customers. They provide new and used vehicle and parts sales, servicing, maintenance and repair. The certificate on our retailers’ walls is proof that every Toyota dealer has complied with all 86 stringent mandatory standards. It shows that they are committed to display consistency and transparency through a customer’s whole journey with their Toyota vehicle. The result is peace of mind – knowing that every Toyota will receive the best treatment, in accordance with our overarching philosophy of environmental care.

An immersive retail experience for customers

Our retailers have a key role in our future as a mobility company, by providing customers with an immersive brand experience. Dedicated areas within the new retail environment present our full range of products and services, from new and used Toyota vehicles, Toyota Gazoo Racing products, bZ brand electrified vehicles,  after-sales & service, to KINTO Mobility Services. In the customer hub, customers interact with the brand both digitally and with retailer experts. Interactive digital touch-points provide customers with a personalised in-store experience enabling them to explore our mobility products.

A strong commitment to reduce their environmental footprint

As one of the world’s leading car manufacturers, we take our responsibility to help protect the environment extremely seriously. Our retailers share this responsibility. For example, they ensure that wastewater – a source of pollution during vehicle service – is collected and treated. Similar rules apply to oil, paint, batteries and tyres. They will also repair a car’s air conditioning systems using recovery/recycling equipment, to avoid refrigerants damaging the environment and specifically the ozone layer.

Technicians who are trained – and re-trained

Our cars are high-tech machines. Working on them requires specialist skills, which our technicians have, as every technician who works at a Toyota dealer is a graduate of the Toyota Academy. They are thus highly trained and understand Toyota cars inside and out. In addition, they regularly attend further training to stay up-to-date with the latest models and developments. As they spend their working lives servicing and repairing Toyota cars, it can be safe to say that no-one knows a Toyota car like a Toyota technician!

In-depth working knowledge of electrified vehicles

Working with our electrified vehicles requires special skills. Our technicians test the whole vehicle system, compiling a written report that gives all the information that a customer needs to understand the health of their vehicle. It's the ideal way to make sure everything is operating as it should, at optimum performance levels. Interestingly, checking an electric vehicle’s health doesn’t involve dirty overalls, oily hands and a wrench! Instead, it means plugging in a powerful computer that conducts a lot of the tests itself.

A passion for safety

Before a dealer carries out any work at a customer’s request, a free inspection of the car’s condition is carried out. The goal is to ensure that every Toyota vehicle performs at the highest level of technical excellence and safety. Once this inspection is complete, the customer receives a written report and explanation that covers the condition of windscreen, wiper blades and mechanism, floor mats, tyres, bodywork and lights.

A desire to fix it right first time

Toyota believes in fixing any problem properly at the first attempt. It’s not necessarily the easy way to do things, at least not in the short-term. But there’s no place at Toyota for short-term thinking. If there’s an issue with a Toyota vehicle, we want to get to the bottom of it. This means investigating any fault thoroughly to understand the problem and identify the correct solution. We’re not interested in quick fixes which don’t last. Instead, we’ll find a long-term solution so every customer can confidently enjoy their car, fault-free.

The pledge to only use genuine Toyota parts

If the inspection reveals that a car needs replacement parts – for example to pass the mandatory roadworthiness test – then a Toyota dealer will only use genuine Toyota parts. In other words, they won’t compromise on quality or durability. Customers can therefore rest easy, knowing the parts used have been specifically designed and made for their Toyota.

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