Our cars and services are sold right across Europe, but the way we market them and connect with our customers is different in each country. Our National Marketing and Sales Companies and retailers engage with people in a way that’s right for each market.
An immersive retail experience for customers
Our retailers have a key role in our future as a mobility company, by providing customers with an immersive brand experience. Dedicated areas within the new retail environment present our full range of products and services, from new and used Toyota vehicles, Toyota Gazoo Racing products, bZ brand electrified vehicles, after-sales & service, to KINTO Mobility Services. In the customer hub, customers interact with the brand both digitally and with retailer experts. Interactive digital touch-points provide customers with a personalised in-store experience enabling them to explore our mobility products.
A strong commitment to reduce their environmental footprint
As one of the world’s leading car manufacturers, we take our responsibility to help protect the environment extremely seriously. Our retailers share this responsibility. For example, they ensure that wastewater – a source of pollution during vehicle service – is collected and treated. Similar rules apply to oil, paint, batteries and tyres. They will also repair a car’s air conditioning systems using recovery/recycling equipment, to avoid refrigerants damaging the environment and specifically the ozone layer.
Technicians who are trained – and re-trained
Our cars are high-tech machines. Working on them requires specialist skills, which our technicians have, as every technician who works at a Toyota dealer is a graduate of the Toyota Academy. They are thus highly trained and understand Toyota cars inside and out. In addition, they regularly attend further training to stay up-to-date with the latest models and developments. As they spend their working lives servicing and repairing Toyota cars, it can be safe to say that no-one knows a Toyota car like a Toyota technician!
In-depth working knowledge of electrified vehicles
Working with our electrified vehicles requires special skills. Our technicians test the whole vehicle system, compiling a written report that gives all the information that a customer needs to understand the health of their vehicle. It's the ideal way to make sure everything is operating as it should, at optimum performance levels. Interestingly, checking an electrified vehicle’s health doesn’t involve dirty overalls, oily hands and a wrench! Instead, it means plugging in a powerful computer that conducts a lot of the tests itself.
A passion for safety
Before a dealer carries out any work at a customer’s request, a free inspection of the car’s condition is carried out. The goal is to ensure that every Toyota vehicle performs at the highest level of technical excellence and safety. Once this inspection is complete, the customer receives a written report and explanation that covers the condition of windscreen, wiper blades and mechanism, floor mats, tyres, bodywork and lights.
A desire to fix it right first time
Toyota believes in fixing any problem properly at the first attempt. It’s not necessarily the easy way to do things, at least not in the short-term. But there’s no place at Toyota for short-term thinking. If there’s an issue with a Toyota vehicle, we want to get to the bottom of it. This means investigating any fault thoroughly to understand the problem and identify the correct solution. We’re not interested in quick fixes which don’t last. Instead, we’ll find a long-term solution so every customer can confidently enjoy their car, fault-free.
