1. About Us

About us

Since 1937
Toyota believes that mobility goes beyond cars. Mobility is about “being of service”. It means providing universal, inclusive and accessible mobility solutions that offer the greatest number of options to the greatest number of people. It’s about overcoming challenges and making dreams come true.  

Toyota in Europe

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (GAZOO Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 27,000 people and has invested over EUR 10 billion in Europe since 1990. Its nine European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic, Turkey and Russia. 

Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries.

In Europe, TME launched the KINTO mobility brand, which offers a range of mobility services in 14 European countries. Furthermore, we are growing our business-to-business sales of zero-emission fuel cell products, together with engineering support

Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles. When it comes to sustainability, Toyota is committed to going beyond zero. 

Related News

Toyota’s 20th anniversary of production in Poland Toyota Motor Manufacturing Poland (TMMP) began production in 2002
TOYOTA GAZOO Racing takes historic Hypercar title double A clean sweep of FIA World Endurance Championship titles
Toyota Innovation Camp Inspiring youth to succeed in innovation
TOYOTA GAZOO Racing wins W2RC title Nasser and Mathieu secure inaugural W2RC title
TOYOTA GAZOO Racing seals manufacturers’ crown in style This is the sixth occasion that Toyota has topped the WRC’s manufacturers’ classification
Toyota celebrates 30 years of manufacturing in Deeside, UK Toyota Motor Manufacturing UK Deeside celebrates three decades of engine production
Our cars live on in different forms Revealing the vehicle recycling processes
Kylie Jimenez wins ANE’s first-ever Eurostars DE&I award Kylie Jimenez receives the first-ever DE&I award given by Automotive News Europe Eurostars
Rovanperä crowned youngest ever champion Rovanperä crowned youngest ever champion with TOYOTA GAZOO Racing
Toyota Dream Car Art Contest Children from around the world are invited to sketch their dream car
Next step in employee wellbeing We want to enable every one of our employees to take care of their health, resilience and engagement
New Furnace is a win for all 2 new aluminium melt furnaces at our engine plant at Deeside in UK is a win-win for everyone.
Our executives take part in Serve the City At Toyota Motor Europe, we believe strongly in supporting our local communities.
All-new Toyota GR86 Introducing the all-new Toyota GR86. Directly influenced by Toyota motorsport expertise, the GR86 delivers an experience that focuses on pure driving fun.
A journey beyond zero. Meet Toyota bZ Our diverse family of next-generation battery-electric models go beyond zero-emission EVs, reducing the impact that mobility has on the environment to zero.
Toyota Startup Accelerator 2nd Edition Five winners impress with their sustainable and inclusive innovations.
History was made in the 2022 Safari Rally in Kenya GR YARIS Rally1 wins African epic with incredible 1-2-3-4 finish
TOYOTA shares best practices at European Women in Technology Inge Meeusen and Tine Slabbinck take the floor in Amsterdam.
Toyota opens 1,200 school children’s eyes to STEM fun TME supported “GO Moving Forward” in Halle, Belgium, together with other partners
TOYOTA GAZOO Racing wins fifth Le Mans 24 Hours A one-two finish for #7 and #8 GR010 HYBRID in the 90th Le Mans 24 Hours
Stellantis and Toyota expand partnership Announcement of a new large-size commercial van including an electric version
Toyota awards the top 47 European retailers Retailers recognised with the Ichiban 2022 award for providing outstanding customer experience
Toyota boosts biodiversity with its local community TME teams up with various partners to boost biodiversity in the local community
Toyota, Air Liquide and CaetanoBus for H2 mobility The agreement aims for closer cooperation in developing opportunities for hydrogen mobility projects
Deep dive with Toyota’s role models Sustainable society needs innovation, and innovation needs diverse talents in the STEM field.
TME to supply Toyota FC Module to second bus OEM Toyota Motor Europe will supply its fuel cell technology for Daimler Buses’ new city bus
1M hybrid vehicles in 10 years at the Valenciennes site Toyota Motor Manufacturing France has reached the milestone of one million hybrid vehicles produced
New Aygo X handed over to its first customer Toyota Motor Manufacturing Czech starts production of all new vehicle designed in Europe
KINTO empowers customers for sustainable mobility KINTO Italia increasingly captures the heart of customers and partners
Toyota earns a spot in 2022 LinkedIn Belgium Top 25 Toyota in Europe amongst top workplaces to build career in a supportive company culture
Toyota wins the Grand Prize of 2022 Global Road Safety Film Toyota's safety message appeals to the international jury and the public.
TME transports vehicles by cross-channel rail freight TME launches rail freight operations to transport cars between France and the UK
Toyota Motor Europe’s new showroom concept Toyota’s retailers’ take a central role in its customers’ brand experience
Can we prevent car crashes even in extreme circumstances? Test car drifts autonomously on a closed course
TMMP awarded for gender diversity This award recognises the effort TMMP has made in developing equal opportunities.
TME delivers 6 fuel cell modules for FCH2Rail project 6 FC modules delivered to CNH2 and CAF to be integrated in the Fuel Cell Hybrid Power Pack 
Dakar victory for TOYOTA GAZOO Racing The highs and lows of the world's toughest race.
Hybrid demand drives transformation of Toyota in Poland Polish plant inaugurates its 2nd production line for the 1.5L TNGA engine
Toyota Motor Corporation unveils battery electric line-up Toyota and Lexus BE model launch plans are central to the company’s carbon neutrality strategy
TME outlines its path to 100% CO2 reduction by 2035 Toyota ready for 100% CO2 reduction in all new vehicles sales by 2035 in West Europe
Youth connect Mobility for All Winner of Innovation Camp for students comes up with app for people with reduced mobility
Clean sweep for the TGR World Rally team in Monza Ogier, Ingrassia and TOYOTA GAZOO Racing crowned 2021 champions
100 hydrogen taxis on the roads in Copenhagen Supporting the city’s goals of zero-emission taxis by 2030
Toyota starts Yaris production in Czech Republic TMMCZ becomes the second European plant to manufacture Yaris, The Car of the Year 2021
Historic Hypercar title for TOYOTA GAZOO Racing A one-two finish in Bahrain crowns TGR the first World Champions of the Hypercar era
Toyota marks 50 years of European production Toyota has expanded to 9 European manufacturing plants producing approximately 800K cars each year
Breaking stereotypes on girls and STEM Launching ‘Girls STEM the Future’ in partnership with JA Europe and Inspiring Girls International
Toyota co-brands zero-emission buses with CaetanoBus Zero-emission buses, manufactured by CaetanoBus in Portugal, will be co-branded with Toyota
Toyota starts production of the all-new Yaris Cross Built in Valenciennes, France, this SUV has been designed and developed for European customers
Toyota provides free access to Total Human Model for Safety Data shows strong take-up outside of automotive industry
KINTO introduces Toyota Mirai for car-sharing in Sweden With Mirai, KINTO Share aims to democratize the fuel cell technology and bring it closer to the user
Toyota Mirai breaks world record After breaking the record, Mirai was refuelled in 5 minutes
FC technology shines sustainable light on the Eiffel Tower Power provided by EODev GEH2 generator, featuring Toyota’s fuel cell technology
Can you drive eyes closed? We can get distracted while driving in many different ways
Toyota starts EU production of 2nd generation FC modules More compact and lighter modules designed in 2 different formats
TME to supply fuel cell modules for train project The fuel cell power pack supplied will allow emission-free travelling by train without overhead line
Toyota starts production of hybrid electric drives in Poland TMMP has started EU production of hybrid electric transmissions at its Walbrzych plant
Toyota moves mobility services in Europe under KINTO Europe In parallel, Spain, France, Italy, UK and Germany start local KINTO organisations
TME invests in EODev to further expand hydrogen solutions Toyota Motor Europe (TME) becomes a shareholder in the start-up EODev (Energy Observer Developments)
Toyota Service Promise The Toyota Service Promise is to keep your Toyota a Toyota. When you service your car with us, Toyota Trained Technicians will only fit Toyota Genuine Parts.
Discover the New Toyota Mirai Introducing the all-new Toyota Mirai. Its revolutionary technology is reborn with a smooth, sophisticated design.
The benefits of eco-driving Drive in a cleaner and safer way
Toyota Unlocked The coronavirus has brought a new kind of challenge to society. That’s why we’ve decided to close parts of our business in light of the COVID-19 pandemic.
Toyota presents: Driven The story of NOTOX Driven to reconnect with the ocean through innovation with help from local resources. NOTOX is reshaping the impact of surfing on the environment.
Toyota presents: Driven the story of Tredje Natur Driven to build a better society through a new movement in urban design, by proposing simple solutions to complex man made problems.
10 million Toyota RAV4 sold The ground-breaking Toyota RAV4 reaches 10 million sales landmark across 26 years and five model generations.
Second generation Mirai Toyota is ready to take zero-emission fuel cell electric vehicle (FCEV) technology to new heights with the second generation Mirai concept.
Toyota presents: Driven the story of Bernhard ten Brinke Working hard on the road to perfection, pushing through hardship and trusting in the team and equipment. And above all things there’s passion.
The new Toyota Proace City and Proace City Verso Toyota PROACE CITY and PROACE CITY VERSO range meets a wide range of business needs, with different loading and seating configurations and powertrain options.
No Land Uncruised At Toyota, we are humbled to announce a tremendous milestone—the sale of 10 million Land Cruisers worldwide.
Toyota presents: Driven the story of Damales Mukaka Damales Mukaka is a nurse for Marie Stopes NGO in Zambia. Together with her team she strives to empower women all over the country.
Toyota presents: Driven the story of Samantha Payne With a punk attitude and tons of ambition Samantha Payne and the team at Open Bionics are changing lives by creating bionic limbs that empower people.
Toyota presents: Driven the story of travel photographer @lebackpacker As a travel photographer @lebackpacker travels the world to discover and capture natural beauty, as well as to document the different cultures he encounters.
World debut of the all-new Toyota RAV4 Toyota is revealing the all-new, fifth generation RAV4 SUV at the New York International Auto Show 2018.
Toyota presents: Driven the story of Pol Fàbrega Driven is a storytelling series about the people and what drives them in their personal lives. A drive to win. A drive for perfection.
New Toyota C-HR Neon Lime The new Toyota C-HR Hybrid Neon Lime looks the part, sounds sublime and feels rewarding to drive. In fact, it’s a treat for all your senses.
Toyota presents: Driven the story of Energy Observer We follow the Energy Observer team on a stopover in Venice, a city that has become symbolic in its fight against a changing environment.
Victory for TOYOTA GAZOO Racing Team Principal Glyn Hall has said before: “Winning the Dakar is never easy – there are a lot of people trying".
Toyota presents: Driven the story of chef Nick Bril For Nick Bril, the chef and owner of two-Michelin star restaurant The Jane in Antwerp (Belgium), performing at the highest level on the culinary stage.
Toyota at Paris Motor Show 2018 Toyota has started a shift from being a pure car company towards becoming an overall mobility company – offering ever better mobility for all.
An exciting new era for Corolla Following a new global naming approach, Toyota has decided to apply the iconic Corolla name for all our mid-range models across Europe.
9 tips for a safe trip Our nine tips for a successful summer road trip guide equips you with all your road trip essentials.
Remanufactured Parts Designed by Toyota production engineers, only OE specification materials are used to maximise the vehicle’s performance and fuel efficiency.
Toyota presents: Driven the story of Mike Conway Driven to win. The story of Toyota WEC driver Mike Conway is one of passion and commitment, of making sacrifices and overcoming set-backs.
We choose Toyota Hybrid Service Over 10 million drivers entrust the hybrid leaders, with over 20 years of experience, with their hybrid vehicles for the best possible service.
Toyota at the 2018 Geneva Motor Show After 20 years of hybrid leadership, we are committed to make Toyota hybrid ever more attractive to our customers.
Celebrating 20 years of hybrid leadership Back in 1997, Toyota introduced the iconic Prius, a car that changed the way we drive. It was the very first electric car that didn’t need charging.
Toyota in the World Rally Championship After a successful debut for the Toyota Yaris WRC in 2017 TOYOTA GAZOO Racing head into the 2018 FIA World Rally Championship (WRC) season ready.
Meet our new Toyota 4x4 Ambassador Meet Johan Lolos, aka @lebackpacker, a Belgian adventure photographer who travels the world to capture its natural beauty.
Capturing the Peaks of Europe Toyota Europe’s new 4x4 Ambassador travel adventure photographer Johan Lolos, aka @lebackpacker set off on a road trip to capture the Peaks of Europe.
A road trip with a difference Toyota invited some European travel bloggers to explore the Girona region in Northern Spain behind the wheel of the new Toyota Prius Plug-in Hybrid.
Toyota's Olympic and Paralympic partnership We’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024.
Success in the snow For the first time since 1999, Toyota has won a round of the World Rally Championship, a feat achieved on only the second event for the all-new Yaris WRC.
Windscreen When driving your Toyota, you want to know that you can rely on your windscreen for excellent visibility and protection from the elements.