1. About Us

About us

Since 1937
Toyota believes that mobility goes beyond cars. Mobility is about “being of service”. It means providing universal, inclusive and accessible mobility solutions that offer the greatest number of options to the greatest number of people. It’s about overcoming challenges and making dreams come true.  

Toyota in Europe

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (GAZOO Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 24,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. 

Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries.

In Europe, TME launched the KINTO mobility brand, which offers a range of mobility services in 14 European countries. Furthermore, we are growing our business-to-business sales of zero-emission fuel cell products, together with engineering support

Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery electric and fuel cell electric vehicles.

Related News

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Children’s dreams inspire tomorrow’s mobility Every year Toyota invites children from all over the word to share their vision of dream cars
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Toyota’s Lunar Cruiser: from the Earth to the moon and back Toyota and JAXA are to contribute to NASA’s Artemis Programme with Lunar Cruiser
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Toyota’s accessible toilet breaks mobility barriers Mobility for all starts with the most basic needs
Be yourself: Toyota celebrates Pride 2023 Celebrating diversity and inclusion at Toyota during Pride and all year round
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Disabilities are not an obstacle to joining Toyota New chapter in our collaboration with our partner Blankedale brings more comfort to the workers
Toyota Virtual Plant Tour open for all Experience the Wonder and Craftsmanship of Toyota's Manufacturing Plants
Unforgettable day for volunteers supporting Special Olympics Toyota employees were part of the volunteers team for the Belgian national games
Zero-carbon ventilation systems for new plant operations Natural gas substituted by electric heat pumps and an innovative heat-recovery solution
Special Olympics & Toyota bring Inclusivity to Giro d’Italia " Special Olympics athletes represented the Toyota team for the e-bike stage of the renowned race "
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More CaetanoBus hydrogen buses appearing in European cities The H2.City Gold buses will soon also be available in Strasbourg, Bolzano and Madrid
Decarbonising our logistics activities in Europe Converting conventional heavy-duty trucks to zero-emission carriers using Toyota fuel cell modules
280 kids meet their role models on Toyota STEAM Day To encourage young talents to become the next generation of innovators and problem solvers
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Toyota’s pioneering Yaris hits 10 million global milestone Since 1999, the award-winning Yaris has fueled Toyota’s design and production growth in Europe
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Toyota’s Total Human Model for Safety The new version notches up an even higher accuracy and takes into account automated driving
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Toyota Dream Car Art Contest Children from around the world are invited to sketch their dream car
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Humaniarian support for Ukrainian refugees It is critical for children to keep up their education even in the most difficult times
Our executives take part in Serve the City At Toyota Motor Europe, we believe strongly in supporting our local communities.
All-new Toyota GR86 Introducing the all-new Toyota GR86. Directly influenced by Toyota motorsport expertise, the GR86 delivers an experience that focuses on pure driving fun.
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Toyota Startup Accelerator 2nd Edition Five winners impress with their sustainable and inclusive innovations.
History was made in the 2022 Safari Rally in Kenya GR YARIS Rally1 wins African epic with incredible 1-2-3-4 finish
TOYOTA shares best practices at European Women in Technology Inge Meeusen and Tine Slabbinck take the floor in Amsterdam.
Toyota opens 1,200 school children’s eyes to STEM fun TME supported “GO Moving Forward” in Halle, Belgium, together with other partners
TOYOTA GAZOO Racing wins fifth Le Mans 24 Hours A one-two finish for #7 and #8 GR010 HYBRID in the 90th Le Mans 24 Hours
Stellantis and Toyota expand partnership Announcement of a new large-size commercial van including an electric version
Toyota awards the top 47 European retailers Retailers recognised with the Ichiban 2022 award for providing outstanding customer experience
Toyota boosts biodiversity with its local community TME teams up with various partners to boost biodiversity in the local community
Toyota, Air Liquide and CaetanoBus for H2 mobility The agreement aims for closer cooperation in developing opportunities for hydrogen mobility projects
Deep dive with Toyota’s role models Sustainable society needs innovation, and innovation needs diverse talents in the STEM field.
TME to supply Toyota FC Module to second bus OEM Toyota Motor Europe will supply its fuel cell technology for Daimler Buses’ new city bus
1M hybrid vehicles in 10 years at the Valenciennes site Toyota Motor Manufacturing France has reached the milestone of one million hybrid vehicles produced
New Aygo X handed over to its first customer Toyota Motor Manufacturing Czech starts production of all new vehicle designed in Europe
KINTO empowers customers for sustainable mobility KINTO Italia increasingly captures the heart of customers and partners
Toyota earns a spot in 2022 LinkedIn Belgium Top 25 Toyota in Europe amongst top workplaces to build career in a supportive company culture
Toyota wins the Grand Prize of 2022 Global Road Safety Film Toyota's safety message appeals to the international jury and the public.
TME transports vehicles by cross-channel rail freight TME launches rail freight operations to transport cars between France and the UK
Toyota Motor Europe’s new showroom concept Toyota’s retailers’ take a central role in its customers’ brand experience
Can we prevent car crashes even in extreme circumstances? Test car drifts autonomously on a closed course
TMMP awarded for gender diversity This award recognises the effort TMMP has made in developing equal opportunities.
TME delivers 6 fuel cell modules for FCH2Rail project 6 FC modules delivered to CNH2 and CAF to be integrated in the Fuel Cell Hybrid Power Pack 
Dakar victory for TOYOTA GAZOO Racing The highs and lows of the world's toughest race.
Hybrid demand drives transformation of Toyota in Poland Polish plant inaugurates its 2nd production line for the 1.5L TNGA engine
Toyota Motor Corporation unveils battery electric line-up Toyota and Lexus BE model launch plans are central to the company’s carbon neutrality strategy
TME outlines its path to 100% CO2 reduction by 2035 Toyota ready for 100% CO2 reduction in all new vehicles sales by 2035 in West Europe
Youth connect Mobility for All Winner of Innovation Camp for students comes up with app for people with reduced mobility
Clean sweep for the TGR World Rally team in Monza Ogier, Ingrassia and TOYOTA GAZOO Racing crowned 2021 champions
100 hydrogen taxis on the roads in Copenhagen Supporting the city’s goals of zero-emission taxis by 2030
Toyota starts Yaris production in Czech Republic TMMCZ becomes the second European plant to manufacture Yaris, The Car of the Year 2021
Historic Hypercar title for TOYOTA GAZOO Racing A one-two finish in Bahrain crowns TGR the first World Champions of the Hypercar era
Toyota Wallbox Chargers The energy to get the most from your EV
Toyota marks 50 years of European production Toyota has expanded to 9 European manufacturing plants producing approximately 800K cars each year
Breaking stereotypes on girls and STEM Launching ‘Girls STEM the Future’ in partnership with JA Europe and Inspiring Girls International
Toyota co-brands zero-emission buses with CaetanoBus Zero-emission buses, manufactured by CaetanoBus in Portugal, will be co-branded with Toyota
Toyota starts production of the all-new Yaris Cross Built in Valenciennes, France, this SUV has been designed and developed for European customers
Toyota provides free access to Total Human Model for Safety Data shows strong take-up outside of automotive industry
KINTO introduces Toyota Mirai for car-sharing in Sweden With Mirai, KINTO Share aims to democratize the fuel cell technology and bring it closer to the user
Toyota Mirai breaks world record After breaking the record, Mirai was refuelled in 5 minutes
FC technology shines sustainable light on the Eiffel Tower Power provided by EODev GEH2 generator, featuring Toyota’s fuel cell technology
Can you drive eyes closed? We can get distracted while driving in many different ways
Toyota starts EU production of 2nd generation FC modules More compact and lighter modules designed in 2 different formats
TME to supply fuel cell modules for train project The fuel cell power pack supplied will allow emission-free travelling by train without overhead line
Toyota starts production of hybrid electric drives in Poland TMMP has started EU production of hybrid electric transmissions at its Walbrzych plant
Toyota moves mobility services in Europe under KINTO Europe In parallel, Spain, France, Italy, UK and Germany start local KINTO organisations
TME invests in EODev to further expand hydrogen solutions Toyota Motor Europe (TME) becomes a shareholder in the start-up EODev (Energy Observer Developments)
Ultra-lightweight intelligent wheelchair receives $1M UK Phoenix Instinct winner of Mobility Unlimited Challenge, a competition to improve the lives of people with lower limb paralysis.
TME reinforces strategic alliance with CaetanoBus and Finlog Toyota Caetano Portugal, the joint venture of Toyota Motor Europe and Salvador Caetano, strengthened its strategic alliance with CaetanoBus and Finlog.
Yaris production hits 4 million in France The 4Mth Yaris, less than 4 meters long, is a 4th generation model featuring 4th generation hybrid technology.
Toyota’s mission to ‘produce happiness for all’ Toyota reinforces its commitment to sustainability, not as something we just think about occasionally, but central to what we do all the time.
Toyota’s FC technology available for commercial partners Toyota establishes new European Fuel Cell Business Group to support and stimulate this growth with like-minded partners.
Toyota receives the 2020 SAFETYBEST award The new Yaris has been designed and developed with all the latest safety measures, including a very strong and stiff body for best protecting the occupants.
TOYOTA GAZOO Racing 1-2 in Bahrain secures drivers' title TOYOTA GAZOO Racing said goodbye to its three-time Le Mans-winning TS050 HYBRID with a one-two in the 8 Hours of Bahrain.
Toyota Service Promise The Toyota Service Promise is to keep your Toyota a Toyota. When you service your car with us, Toyota Trained Technicians will only fit Toyota Genuine Parts.
Discover the New Toyota Mirai Introducing the all-new Toyota Mirai. Its revolutionary technology is reborn with a smooth, sophisticated design.
TME integrates its FCT into EODev’ Hydrogen Power Generator This is part of Toyota Motor Europe’s wider strategy to supply fuel cell technology and promote clean hydrogen industry.
The benefits of eco-driving Drive in a cleaner and safer way
Excitement for the 3 millionth hybrid electric vehicle New Corolla GR SPORT handed over to customer in Madrid was the 3 millionth hybrid electric vehicle sold by Toyota Motor Europe.
TMMF starts producing the new Yaris The TNGA GA-B platform brings style, practicality, driving enjoyment and safety to the fourth generation of Toyota’s best-selling model in Europe.
Toyota starts production of new 1.5L TNGA engine in Poland The engine will be installed in the conventional and hybrid versions of the Toyota Yaris and Toyota Yaris Cross.
Toyota Unlocked The coronavirus has brought a new kind of challenge to society. That’s why we’ve decided to close parts of our business in light of the COVID-19 pandemic.
TME installs a wind turbine and solar panels at Brussels HO Toyota Motor Europe strengthens its commitment to sustainability by generating renewable electricity on-site.
Toyota presents: Driven The story of NOTOX Driven to reconnect with the ocean through innovation with help from local resources. NOTOX is reshaping the impact of surfing on the environment.
Toyota presents: Driven the story of Tredje Natur Driven to build a better society through a new movement in urban design, by proposing simple solutions to complex man made problems.
15 million hybrid electric vehicles global sales In January 2020, Toyota passed the milestone of more than 15 million hybrid electric vehicles (HEV) sales worldwide since the Prius was first launched in 1997.
10 million Toyota RAV4 sold The ground-breaking Toyota RAV4 reaches 10 million sales landmark across 26 years and five model generations.
Toyota supports local communities in Europe during COVID-19 What has been done so far by Toyota Motor Europe to respond to the needs of the communities in various ways.
CleverShuttle runs over 5 million km with Toyota Mirai fleet The German ride pooling service CleverShuttle has covered over five million kilometers with their Toyota Mirai fleet, without producing any tailpipe emissions.
Second generation Mirai Toyota is ready to take zero-emission fuel cell electric vehicle (FCEV) technology to new heights with the second generation Mirai concept.
Specially designed FC System for Energy Observer’s 2020 Tour Toyota has been involved in the Energy Observer project from the start, because of hydrogen being at the very heart of this amazing journey.
Stage 12 concludes the 2020 Dakar Rally Second place for Nasser Al-Attiyah as Fernando Alonso completes world's toughest race at the 2020 Dakar Rally.
100% renewable electricity in all EU operations in 2019 Toyota Motor Europe (TME) announced it reached 100% renewable electricity use across all its European operations and facilities in 2019.
Toyota presents: Driven the story of Bernhard ten Brinke Working hard on the road to perfection, pushing through hardship and trusting in the team and equipment. And above all things there’s passion.
The new Toyota Proace City and Proace City Verso Toyota PROACE CITY and PROACE CITY VERSO range meets a wide range of business needs, with different loading and seating configurations and powertrain options.
1st rally podium for Fernando Alonso with TGR The Spanish driver delivered a strong performance at the 2019 Al Ula-Neom Cross-Country Rally, winning his first-ever rally podium with TOYOTA GAZOO Racing.
CaetanoBus launches first H2 bus with Toyota FC technology Toyota announced that it has delivered and integrated its first fuel cell stack into the new city bus by CaetanoBus SA, the H2.City Gold.
No Land Uncruised At Toyota, we are humbled to announce a tremendous milestone—the sale of 10 million Land Cruisers worldwide.
Toyota expanding Robotics Research in Europe The Toyota Human Support Robot (HSR) provides researchers with an open innovation platform for research, development, and field testing in a real environment.
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Toyota and CleverShuttle travel +2 million emission-free km CleverShuttle has travelled more than 2.2 million km emission-free within 24 months and transported 567,000 passengers using 45 Toyota Fuel Cell Sedan Mirai.
Toyota provides diverse mobility for Tokyo 2020 Toyota Motor Corporation announced that it will provide a full line-up of electrified vehicles to support the Olympic and Paralympic Games Tokyo 2020.
“Global Team Toyota Athletes” on road to Tokyo 2020 Toyota Motor Corporation to support and share the stories and activities of approximately 240 athletes from 43 countries and areas around the world.
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Toyota starts Automated Driving testing on public roads Toyota Motor Europe is beginning automated driving on public roads in Europe, taking its in-house developed AD systems to the city centre of Brussels, Belgium.
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IOC receives zero emission H2 fuel cell vehicles from TOYOTA A fleet of Toyota Mirai zero-emission hydrogen fuel cell cars was delivered to the International Olympic Committee today in Lausanne (Switzerland).
Toyota presents: Driven the story of travel photographer @lebackpacker As a travel photographer @lebackpacker travels the world to discover and capture natural beauty, as well as to document the different cultures he encounters.
TOYOTA GAZOO Racing earns World Championship TOYOTA GAZOO Racing secured the FIA World Endurance Championship teams’ title in a dramatic and weather-affected Total 6 Hours of Spa-Francorchamps.
World debut of the all-new Toyota RAV4 Toyota is revealing the all-new, fifth generation RAV4 SUV at the New York International Auto Show 2018.
Toyota presents: Driven the story of Pol Fàbrega Driven is a storytelling series about the people and what drives them in their personal lives. A drive to win. A drive for perfection.
New Toyota C-HR Neon Lime The new Toyota C-HR Hybrid Neon Lime looks the part, sounds sublime and feels rewarding to drive. In fact, it’s a treat for all your senses.
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TOYOTA GAZOO Racing enters e-Motorsports TOYOTA GAZOO Racing (TGR) announces that it will enter e-motorsports with the launch of GR Supra GT Cup for PlayStation®14 (PS4®).
Air Liquide, Idex, STEP, and Toyota create HysetCo Air Liquide, Idex, Société du Taxi Électrique Parisien (STEP), and Toyota are teaming up with a joint-venture called HysetCo.
Victory for TOYOTA GAZOO Racing Team Principal Glyn Hall has said before: “Winning the Dakar is never easy – there are a lot of people trying".
Toyota presents: Driven the story of chef Nick Bril For Nick Bril, the chef and owner of two-Michelin star restaurant The Jane in Antwerp (Belgium), performing at the highest level on the culinary stage.
Toyota to supply its Hydrogen Technology to Caetanobus SA Toyota took another important step towards a Hydrogen Society by announcing that it will provide its hydrogen fuel cell technology to Caetanobus SA in Portugal.
Toyota unveils the world’s first Hybrid Skatepark Toyota Wheel Park is the first accessible wheel park that brings together both adaptive and non-adaptive wheeled action sports into a single facility.
The 2 millionth Toyota hybrid in Europe goes to Poland! Polish customer owner of the 2 millionth hybrid electric vehicle (HEV) sold by Toyota Motor Europe
Toyota at Paris Motor Show 2018 Toyota has started a shift from being a pure car company towards becoming an overall mobility company – offering ever better mobility for all.
An exciting new era for Corolla Following a new global naming approach, Toyota has decided to apply the iconic Corolla name for all our mid-range models across Europe.
9 tips for a safe trip Our nine tips for a successful summer road trip guide equips you with all your road trip essentials.
Remanufactured Parts Designed by Toyota production engineers, only OE specification materials are used to maximise the vehicle’s performance and fuel efficiency.
Toyota presents: Driven the story of Mike Conway Driven to win. The story of Toyota WEC driver Mike Conway is one of passion and commitment, of making sacrifices and overcoming set-backs.
We choose Toyota Hybrid Service Over 10 million drivers entrust the hybrid leaders, with over 20 years of experience, with their hybrid vehicles for the best possible service.
We choose hybrid Around the world a growing movement of like-minded people – young and old, families and professionals – have made a choice.
Toyota at the 2018 Geneva Motor Show After 20 years of hybrid leadership, we are committed to make Toyota hybrid ever more attractive to our customers.
Celebrating 20 years of hybrid leadership Back in 1997, Toyota introduced the iconic Prius, a car that changed the way we drive. It was the very first electric car that didn’t need charging.
Hydrogen: Energy for a New Age Follow our Hydrogen Tour through Germany
Meet the Mirai European owners Mirai: 0% emissions. 100% visionary
Toyota in the World Rally Championship After a successful debut for the Toyota Yaris WRC in 2017 TOYOTA GAZOO Racing head into the 2018 FIA World Rally Championship (WRC) season ready.
Figure of the month: 90% 90% is the reduction of rear-end collisions thanks to Toyota’s set of advanced safety technologies
Meet our new Toyota 4x4 Ambassador Meet Johan Lolos, aka @lebackpacker, a Belgian adventure photographer who travels the world to capture its natural beauty.
The ABC of hydrogen Impress your friends in the pub with below 26 buzzwords. And become a true hydrogen genius
Capturing the Peaks of Europe Toyota Europe’s new 4x4 Ambassador travel adventure photographer Johan Lolos, aka @lebackpacker set off on a road trip to capture the Peaks of Europe.
Toyota Mirai powers through 200,000km test on European roads The car to contribute to a sustainable future society has been launched in Japan, the US and in EU.
A road trip with a difference Toyota invited some European travel bloggers to explore the Girona region in Northern Spain behind the wheel of the new Toyota Prius Plug-in Hybrid.
Toyota's Olympic and Paralympic partnership We’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024.
2nd generation Prius Plug-In Hybrid A technological and environmental breakthrough for modern society
Success in the snow For the first time since 1999, Toyota has won a round of the World Rally Championship, a feat achieved on only the second event for the all-new Yaris WRC.
Toyota employees offer a helping hand in Belgium They all work at TME, have good ideas & a common goal – helping people in need. Who are they?
Toyota Hybrid beats Tesla in ADAC EcoTest Five stars for the Prius even under stricter test conditions
Wireless charging for xEV is on the way Would it ever be possible to charge a car’s battery without a cable?
Hydrogen power comes to Honsha Unleashing hydrogen’s potential to go far beyond just powering cars
Toyota Corolla’s 50th birthday party in Brussels The world's most popular car is celebrating its 50th anniversary
Students immersed in the Toyota Way Toyota Parts Centre Great Britain welcomes two British students
Amazing ride for a Toyota employee From factory to leading role in Connected Vehicles
The Dark Wizardry of the Toyota Prius Battery EVs, hydrogen, hybrids, or plug-in hybrids?
‘Sustainable Mobility Indicators’ – What are they? What are the Sustainable Mobility Indicators (SMI)?
Air quality and congestion No more excuses for mayors & city planners
Toyota EverTest A trial by Mount Everest
Project Blaid Mobility around your shoulders? How does it work?
THUMS is having a baby! Let’s talk about child safety
A fragrant indoor garden to enjoy during Green Month It is Toyota`s yearly celebration of Green Month, already for the 13th year in a row
Toyota’s i-ROAD half way through Cité Lib by Ha:mo trial No more getting wet on a bike or frustrated in case of missing a bus if you live in Grenoble.
Built in Europe 10 million Toyotas, and counting…
First public hydrogen station in Zaventem Belgium is connecting to the growing European hydrogen station network
Prius – the rebirth of the “original” hybrid Toyota Prius enters its fourth generation
It all started with a cake How we donated a Toyota PROACE and 26,000 Euros to charity
Fuel cell 2.0 at Tokyo Motor Show 2015 Two brand new fuel cell-powered concepts
The future lands in Europe The world’s first mass-produced fuel cell sedan
Hydrogen? Is that safe? The quick and the long answer
Mini engineers go for big dreams The Galapiats partner with Toyota to produce the “MP 11”
The bee story First guests ready to check into the new Toyota Motor Europe hotels
In pursuit of Zero Purchased Industrial Water Industrial water is used for all production processes in vehicle manufacturing
Toyota is the most environmentally friendly brand in Germany First place in Germany’s largest survey of fleet customers
The long road to Mirai The path to sustainable mobility
Mission accomplished Robot Astronaut Kirobo returns to earth
Toyota opens the door We are inviting the industry to the hydrogen future
Did you ever wonder what Santa’s elves look like? Christmas elves in action
All you need to know about the Mirai The new hydrogen car
Windscreen When driving your Toyota, you want to know that you can rely on your windscreen for excellent visibility and protection from the elements.
CITÉ LIB by HA:MO A new mobility project
Sustainability that’s “Always Better” 2013 TME Sustainability Report
Toyota ingredients for Kirobo’s mission in space First robot to hold a conversation with a human in space
Always Better Cars at 2013 Geneva Motor Show All the latest Toyota and Lexus products coming to the 83rd edition of the show in Palexpo
Dodging Shadows Explore the FT-86 Open concept
i-ROLL, i-ROCK, i-ROAD Introducing the all-new, all-electric TOYOTA i-ROAD
Creating “The Wave” The new Toyota Motor Show stand design
Car development for Toyota and Lexus It all starts with a question
Collaborative agreement with BMW Group Left to right: Akio Toyoda (TMC President), Dr Norbert Reithofer (BMW CEO Chairman)
Auris. The Alternative. In a world where you think you only have one choice, we introduce the alternative.
Dakar glory for Toyota Imperial Team from South Africa A podium finish in the team’s second attempt at the world’s longest and toughest race
Mirai Marathon Toyota Mirai powers through long-distance road test