About us

Since 1937
Toyota believes that mobility goes beyond cars. Mobility is about “being of service”. It means providing universal, inclusive and accessible mobility solutions that offer the greatest number of options to the greatest number of people. It’s about overcoming challenges and making dreams come true.  

Toyota in Europe

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (GAZOO Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 24,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. 

Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries.

In Europe, TME launched the KINTO mobility brand, which offers a range of mobility services in 14 European countries. Furthermore, we are growing our business-to-business sales of zero-emission fuel cell products, together with engineering support

Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery electric and fuel cell electric vehicles.

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Toyota at Paris Motor Show 2018 Toyota has started a shift from being a pure car company towards becoming an overall mobility company – offering ever better mobility for all.
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9 tips for a safe trip Our nine tips for a successful summer road trip guide equips you with all your road trip essentials.
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Toyota at the 2018 Geneva Motor Show After 20 years of hybrid leadership, we are committed to make Toyota hybrid ever more attractive to our customers.
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Hydrogen? Is that safe? The quick and the long answer
Mini engineers go for big dreams The Galapiats partner with Toyota to produce the “MP 11”
The bee story First guests ready to check into the new Toyota Motor Europe hotels
In pursuit of Zero Purchased Industrial Water Industrial water is used for all production processes in vehicle manufacturing
Toyota is the most environmentally friendly brand in Germany First place in Germany’s largest survey of fleet customers
The long road to Mirai The path to sustainable mobility
Mission accomplished Robot Astronaut Kirobo returns to earth
Toyota opens the door We are inviting the industry to the hydrogen future
Did you ever wonder what Santa’s elves look like? Christmas elves in action
All you need to know about the Mirai The new hydrogen car
Windscreen When driving your Toyota, you want to know that you can rely on your windscreen for excellent visibility and protection from the elements.
CITÉ LIB by HA:MO A new mobility project
Sustainability that’s “Always Better” 2013 TME Sustainability Report
Toyota ingredients for Kirobo’s mission in space First robot to hold a conversation with a human in space
Always Better Cars at 2013 Geneva Motor Show All the latest Toyota and Lexus products coming to the 83rd edition of the show in Palexpo
Dodging Shadows Explore the FT-86 Open concept
i-ROLL, i-ROCK, i-ROAD Introducing the all-new, all-electric TOYOTA i-ROAD
Creating “The Wave” The new Toyota Motor Show stand design
Car development for Toyota and Lexus It all starts with a question
Collaborative agreement with BMW Group Left to right: Akio Toyoda (TMC President), Dr Norbert Reithofer (BMW CEO Chairman)
Auris. The Alternative. In a world where you think you only have one choice, we introduce the alternative.
Dakar glory for Toyota Imperial Team from South Africa A podium finish in the team’s second attempt at the world’s longest and toughest race
Mirai Marathon Toyota Mirai powers through long-distance road test