Innovation at Toyota

In the 19th century Sakichi Toyoda, the founder of the Toyota Group, invented the automatic loom to improve conditions for manual loom workers. His innovations were adapted to car-making by his eldest son, Kiichiro, who formed the Toyota Motor Corporation in 1937. Ever since, Toyota has been a ground-breaker. We launched the world’s first mass-produced hybrid car, the Prius, in 1997; provided a blueprint for modern manufacturing through the Toyota Production System; pioneered the use of hydrogen in the Mirai in 2014 … and we continue exploring better ways to address the challenges impacting our world.  

We constantly pursue the safest, most convenient, inclusive, and sustainable mobility. Our innovations enhance vehicle safety and the traffic environment, integrating automated driving to protect everyone, with a goal of Zero Accidents. We believe in unrestricted freedom of movement.

Through our KINTO mobility service, we offer diverse solutions, from personal vehicles for wheelchair users to last-mile devices. Our robots support autonomy and assist in challenging situations, ensuring mobility for all.

To achieve the goal of a carbon neutral society, we believe that hydrogen is one of the key building blocks to reduce CO2 emissions. Our commitment goes far beyond cars. We have re-packaged Mirai’s fuel cell technology in our compact fuel cell modules, which are already being used in a variety of applications such as buses, trucks, and boats.

All these examples show what hydrogen can practically achieve today. By implementing hydrogen technology solutions in a wide range of applications, we support the creation of a hydrogen ecosystem – a ‘living oasis’ where supply and demand meet to further grow.