Electrification

Continued innovation for a carbon neutral future
We are proud to have pioneered the development of electrified vehicles for over 25 years to help create a better environment through mass market low carbon technologies. Today, following over two decades of investment, we are developing the most complete range of electrified vehicles. 

Fully committed to carbon neutrality for everyone

We believe that multiple technology solutions are necessary to get there, faster. Ultimately, the market will be zero-emission battery electric vehicles (BEV), fuel cell electric vehicles (FCEV) or other technologies. Currently, not everyone has access to ZEVs due to lack of infrastructure or market barriers. Which is why we offer BEVs and FCEVs and PHEVs and HEVs. We call this the ‘power of AND’ because rarely does one size fit all when you consider the diversity of customer needs. Providing access to multiple technologies is a more inclusive path towards carbon neutrality and enables us to significantly decarbonise society now.
“Whilst Toyota is committed to making millions of Battery Electric Vehicles available to customers, the way to reduce the most net carbon emissions globally is to use every item in our toolbox, including Hybrid Electric, Plug-in Hybrid Electric, Battery Electric and Fuel Cell Electric Vehicles, with the proportions of each optimised to make best use of the infrastructure constraints and customer circumstances of every region, and the limited supply and improving performance of batteries.”
Gill Pratt, TMC Chief Scientist & TRI CEO

32 million electrified sales and counting

Our vision to produce accessible low carbon vehicles kicked off in 1997 with Prius, the first mass-market hybrid electric vehicle. In 2015 we launched Mirai, the first mass-produced fuel cell electric sedan. More recently we introduced plug-in hybrid electric vehicles and more BEVs to the Toyota and Lexus line-ups. To date we sold over 32 million electrified vehicles worldwide, and over 6 million in Europe, cumulatively contributing to over 197 million tonnes of CO2 reduction. Toyota continues to innovate in technology, by making significant investments in leading-edge battery technologies, such as solid state, and advanced electric motors and improved power electronics.

Accessible multi-technology for everyone

As a result of our multi-technology approach to electrification we are an industry leader in overall CO2 reduction in Europe. We are committed to the path of democratising electrified vehicles to meet the low emission needs of all Europeans. To help meet these goals, we have made freely available over 24,000 patents for advanced electrification technologies. These include the core systems that are applied to all types of vehicle – BEVs, FCEVs, PHEVs and HEVs.  
  • 73%
    TME electrified mix as % total sales
  • 55
    electrified models on sale by 2025 
  • 10
    ZEVs by 2025 
  • 50%
    ZEV by 2030

Related News

In a hydrogen taxi through the Elbe metropolis The largest taxi company in Hamburg, Best Taxi has added 25 Toyoya Mirai in their fleet to operate in the Hanseatic city.
"There is a carbon neutral path for car lovers!" From Akio to car enthusiasts
Toyota Mirai lights up festivities in Brussels A vehicle used as a zero-emission generator
On track to achieve carbon neutrality by 2040 Toyota Motor Europe is committed to achieve full carbon neutrality in Europe by 2040 at the latest
bZ Compact SUV Concept Is this the future of electric?
All-new Toyota Prius Plug-in Hybrid The fifth-generation Prius comes with a striking new look and the latest plug-in hybrid electric vehicle (PHEV) technology
Development starts on prototype hydrogen fuel cell Hilux Investigating into a zero-emission solution for the commercial vehicle market
Toyota’s 20th anniversary of production in Poland Toyota Motor Manufacturing Poland (TMMP) began production in 2002
100 Mirai at Nuit Blanche in Paris Air Liquide and Toyota France partner at Nuit Blanche 2022 to showcase hydrogen mobility
A journey beyond zero. Meet Toyota bZ Our diverse family of next-generation battery-electric models go beyond zero-emission EVs, reducing the impact that mobility has on the environment to zero.
Stellantis and Toyota expand partnership Announcement of a new large-size commercial van including an electric version
1M hybrid vehicles in 10 years at the Valenciennes site Toyota Motor Manufacturing France has reached the milestone of one million hybrid vehicles produced
Hybrid demand drives transformation of Toyota in Poland Polish plant inaugurates its 2nd production line for the 1.5L TNGA engine
Toyota Motor Corporation unveils battery electric line-up Toyota and Lexus BE model launch plans are central to the company’s carbon neutrality strategy
TME outlines its path to 100% CO2 reduction by 2035 Toyota ready for 100% CO2 reduction in all new vehicles sales by 2035 in West Europe
Toyota Wallbox Chargers The energy to get the most from your EV
Toyota starts production of hybrid electric drives in Poland TMMP has started EU production of hybrid electric transmissions at its Walbrzych plant
Excitement for the 3 millionth hybrid electric vehicle New Corolla GR SPORT handed over to customer in Madrid was the 3 millionth hybrid electric vehicle sold by Toyota Motor Europe.
15 million hybrid electric vehicles global sales In January 2020, Toyota passed the milestone of more than 15 million hybrid electric vehicles (HEV) sales worldwide since the Prius was first launched in 1997.
Toyota provides diverse mobility for Tokyo 2020 Toyota Motor Corporation announced that it will provide a full line-up of electrified vehicles to support the Olympic and Paralympic Games Tokyo 2020.
The 2 millionth Toyota hybrid in Europe goes to Poland! Polish customer owner of the 2 millionth hybrid electric vehicle (HEV) sold by Toyota Motor Europe
We choose Toyota Hybrid Service Over 10 million drivers entrust the hybrid leaders, with over 20 years of experience, with their hybrid vehicles for the best possible service.
We choose hybrid Around the world a growing movement of like-minded people – young and old, families and professionals – have made a choice.
Celebrating 20 years of hybrid leadership Back in 1997, Toyota introduced the iconic Prius, a car that changed the way we drive. It was the very first electric car that didn’t need charging.
A road trip with a difference Toyota invited some European travel bloggers to explore the Girona region in Northern Spain behind the wheel of the new Toyota Prius Plug-in Hybrid.
Wireless charging for xEV is on the way Would it ever be possible to charge a car’s battery without a cable?
The Dark Wizardry of the Toyota Prius Battery EVs, hydrogen, hybrids, or plug-in hybrids?
Toyota is the most environmentally friendly brand in Germany First place in Germany’s largest survey of fleet customers
The long road to Mirai The path to sustainable mobility
Collaborative agreement with BMW Group Left to right: Akio Toyoda (TMC President), Dr Norbert Reithofer (BMW CEO Chairman)

You might also be interested in

Careers at Toyota Motor Europe Move forward with us.
About us Since 1937
Our Brands & Services Each of our brands has a unique identity, helping us to serve every customer with the right mobility
Innovation at Toyota Creating convenience and happiness for the future
Sustainability At the heart of everything we do