Toyota Electrified

Leading the charge to an electrified world

We're proud to be the proven leaders in electrification. In 1997, we introduced the world's first Hybrid-Electric production car. Today, following over two decades of investment, we're developing the most complete range of electrified vehicles, with plans to launch 40 new or updated electric vehicles by 2025. With the choice of Hybrid, Plug-in Hybrid, Hydrogen or Battery-Electric technology, you'll enjoy a power that's right for you, right now.

Find the right power for you

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Toyota Beyond Zero From pioneering hydrogen technology to autonomous electric vehicles, discover the next step in our journey to go beyond zero emissions.

Toyota bZ Welcome to the Toyota bZ series, a new sub-brand of Toyota and the dawn of a diverse family of next-generation Battery-Electric models. Start your journey beyond zero.

Discover the New Toyota Mirai The new Toyota Mirai stands out from the crowd with a sleek, dynamic silhouette. Eye-catching design effortlessly blends with innovative technology.

Toyota presents: Driven - The story of NOTOX Driven to reconnect with the ocean through innovation with help from local resources.

10 million Toyota RAV4 sold milestone The ground-breaking Toyota RAV4 reaches 10 million sales landmark across 26 years and five model generations.

Toyota Motor Europe’s response to the COVID-19 pandemic The coronavirus has brought a new kind of challenge to society. That’s why we’ve decided to close parts of our business in light of the COVID-19 pandemic in Europe. For more help or advice, our communication teams can be contacted through social channels or visit your local retailers’ websites.

Toyota presents: Driven - The story of Tredje Natur Driven to build a better society through a new movement in urban design, by proposing simple solutions to complex man made problems.

Toyota presents: Driven - The story of Bernhard ten Brinke As a racing driver and entrepreneur he always goes all in. Working hard on the road to perfection, pushing through hardship and trusting in the team and equipment. And above all things there’s passion.