Figure of the month: 90%

90% is the reduction of rear-end collisions thanks to Toyota’s set of advanced safety technologies
04/09/2017
Instead of keeping safety features in a car only the happy few can afford, Toyota has been a strong advocate of popularising safety. The idea is simple: the more affordable, the more widespread. And ultimately, all those safer cars on the road benefit us all. That is why now an entire set of safety features comes as standard, even when buying an entry-level car. Research has now proven that Toyota’s belief is paying off.

Toyota Safety Sense

Toyota found that your chances of having an accident reduce with -50%* when you have Toyota Safety Sense (TSS) installed in your car. TSS is an umbrella name for a set of safety features, such as Pre-Collision System (with Pedestrian Detection), Lane Departure Alert and Adaptive Cruise Control amongst others. If on top of TSS, your car has the Intelligent Clearance Sonar (ICS) feature, you will have -90%* less chance of having a rear-end collision.

ICS has been designed to support manoeuvring at lower speeds, for example in parking lots and garages, where pedal misapplication is more likely to occur. For the record, the data are gathered by the Japanese safety authorities**, but it is reasonable to believe that Toyota’s safety features will have a similar positive influence on European accident stats. We examined data from close to 250,000 vehicles, comparing those with and without Toyota safety equipment, over a 1-year period (Dec 2015-Dec 2016).

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What about Europe?

Looking at Europe, we are particularly proud of another, related figure: 92%. It refers to the percentage of units sold in 2017 with Toyota Safety Sense, either as standard or option. This figure is testimony to the fact that we are serious when we talk about popularising advanced safety technologies.

Did you know… that TSS is standard from our Yaris (B-segment) upwards? It is even available as an option on the Aygo (A-segment)! That surely gives some grounds for hope to reduce European accidents in the future.

* The accident incidence rate is calculated by dividing the number of accidents by the number of vehicles in operation (converted from the number of vehicles sold based on the timing of sale).

  • Subject vehicle series: Prius
  • Survey period: December 2015 – December 2016
  • Survey subjects: Approximately 247,000 vehicles in total; 84,000 equipped with TSS P; 121,000 equipped with TSS P and ICS; 42,000 without TSS P or ICS.

** Institute for Traffic Accident Research and Data Analysis (ITARDA)

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