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Toyota presents: Driven the story of NOTOX

Driven to reconnect with the ocean through innovation with help from local resources.

NOTOX, a Basque surfboard company, is reshaping the impact of surfing on the environment. Pierre Pomiers and Benoit Rameix create a new generation of surfboards that truly match the sustainable values and spirit of the sport.

Not only producing sustainable surfboards, but also changing the mind set of people NOTOX is supporting the Water Family. The association consisting of professionals, sport ambassadors and young people, is providing educational content for schools and businesses to learn how to protect water and our health by environmental responsiveness. To protect the future of our magnificent nature, it`s up to us all to act.

Driven is a storytelling series about the people and what drives them in their personal lives. A drive to win. A drive for perfection. A drive for adventure. Further episodes coming soon.

Check out the previous Driven episodes.