The white stones that build the 2050 illustrate the “Toyota Environmental Challenge 2050” that we launched end of last year. The Challenge is Toyota`s vision on how we can contribute to a better society by actions today.
Last week our top management Dr Johan Van Zyl, President and CEO of Toyota Motor Europe, Masahisa Nagata, EVP and Karl Schlicht, EVP signed off the challenges symbolically.
Throughout June every Toyota employee in Europe is invited to endorse the challenge and pick one challenge which is the most exiting one for them.