We share many values and identify with that fire that burns inside every athlete to keep on pushing and challenging. We will use our imagination, curiosity and passion to inspire the world to do and achieve more. By working closely with athletes, federations and sports in the Olympics and Paralympics we intend to transform the games and leave a legacy for many years to come.
This is the start of an exciting journey and we want everyone to be part of it, from the athletes in the stadium to viewers watching at home. Our mission is to celebrate and uphold the values of the Olympics and Paralympics; the power of the human spirit and that unquenchable desire to push boundaries.
This is just the beginning
We’re so proud and excited to partner with such inspiring organisations and we’re already working hard to make a positive impact on people and society. We hope that you will be as excited as we are about the future of the games, it’s going to be an incredible journey.