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Toyota moves mobility services in Europe under KINTO Europe

In parallel, Spain, France, Italy, UK and Germany start local KINTO organisations
KINTO was launched early 2020 as a distinct and dedicated mobility brand to connect and engage with a younger and wider group of customers. Moving Europe’s mobility services under KINTO Europe is the latest step in the journey from mobility as a project to mobility as a business, with a view of truly delivering ‘Mobility for All’.

Start of KINTO Europe GmbH

On 6 April 2021, Toyota Motor Europe announces the start of KINTO Europe GmbH, a limited liability company with headquarters in Cologne, Germany – previously operating under the name of ‘Toyota Fleet Mobility GmbH’.

In addition to hosting Full Service Lease activities, KINTO Europe GmbH will also accommodate other KINTO-branded mobility services developed by Toyota such as car subscriptions, car sharing, car-pooling and multi-modal solutions, tailored to suit businesses, organizations, cities and private individuals.

Toyota Financial Services Corporation (TFSC), Japan, holds 51% of the company’s shares, with the remaining 49% owned by TME. Both TME and TFSC are wholly owned by Toyota Motor Corporation, based in Japan. KINTO Europe is headed by CEO Tom Fux.


Towards mobility as a business

As Toyota transitions from being a car manufacturer to becoming a mobility company, KINTO is leading the way to grow the company’s total European business by adding new and innovative mobility services to its core business of manufacturing and selling cars.

Toyota’s European strong retailer network will continue to play a key role in the ongoing shift from ownership to on-demand usership. Evolving into Mobility Service Providers, they will be uniquely positioned to meet customers’ mobility needs.

KINTO entities in five main European markets

The roadmap includes market by market deployment of KINTO-branded services across Europe.

In order to consolidate these ambitious expansion plans and implement the appropriate levels of local mobility services, the company’s five main markets have either established their own dedicated KINTO organisations either they are in the process of registering: KINTO España S.L. (Spain), KINTO Italia SpA (Italy), KINTO Deutschland GmbH (Germany) and KINTO France SAS (France).

KINTO UK already exists since mid-last year, after the business acquired Inchcape Fleet Solutions (IFS).

Inchcape Fleet Solutions rebranded KINTO Opens in new window
“Our vision is to be the preferred service provider for each mobility need. To that end, we are building our own roadmap as there is simply no predefined approach. We are confident that we have unique strengths and capabilities that differentiate us from other players in the mobility space. KINTO is not one single service or product bound by any one location. Instead, we aim at providing a one-stop-shop mobility solution for all customers by proposing a truly diversified range of services, from vehicle leasing and subscriptions to full usership like car-sharing, car-pooling and beyond, towards asset-free mobility services.”
Tom Fux, CEO KINTO Europe GmbH