New name, same fierce desire
As early as the 1950s our founder, Kiichiro Toyoda, was so convinced of the merits competition provided his company, he once lauded:
"Motorsport is more than just entertainment. It is vital to the development of the Japanese car industry. Just as athletes test their capabilities by competing with all their strength in the Olympics, car makers use motorsport as an opportunity to push a vehicle’s performance to the limits and compete for supremacy, enabling them to discover new ways of advancing automotive technology.
It’s not just about researching cars – machines must work in harmony with people to bring out their true capabilities. Just like the wheels of a car, motorsport and Japan’s car industry can only move forward together."









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