Contributing to society as a whole
As Akio Toyoda recently commented, Toyota’s renewed commitment to society extends from putting customers first to ‘putting people first” and aiming to serve society as a whole. This mission statement stems from Toyota’s earliest values and explains why the company is closely aligned to the Sustainable Development Goals as inspiration for its long-term global sustainability strategy.
At a European level, the company is following this lead by contributing to society through its social and employment practices, such as its focus on diversity and inclusion.
Putting People First
Supporting its SDG vision and the European Union’s Green Deal sustainability policy initiatives, Toyota Motor Europe (TME) has outlined the actions it is taking in three main areas: One - to promote diversity and inclusion in
a three-year plan for transformative change including an initial ambition of achieving a minimum of 25% female representation in the company’s entry-level management roles by 2025.
Two – the company will ensure employment equity providing long-term, sustainable employment with fairness and opportunities for all its employees across Europe, providing career development opportunities, training and re-skilling.
Three - to support and nurture sustainable innovation via initiatives such as the Toyota Startup Awards. By putting people first and seeking to serve society as a whole, Toyota wants to show how business and sustainability are mutually compatible goals and activities.
Business and Sustainable Goals
Referring to Toyota’s mission to produce happiness for all at TME’s Kenshiki Forum this week, Yumi Otsuka, Deputy Chief Sustainability Officer at Toyota Motor Corporation (TMC), said: