Toyota Motor Europe (TME) is at the heart of our European business, its prime responsibility being to manage the sales and marketing of Toyota and Lexus vehicles and parts at wholesale level. It supports the network of National Marketing and Sales Companies and distributor businesses that handle our vehicles at country level, and it provides central product planning, marketing and communications functions.
They also take responsibility for business strategy, ensuring products, pricing, marketing and retailer operations are ideally suited to their local market. Its role has grown in recent years, as we have invested in expanding our European R&D and design functions, including our technical centre near Brussels and our design studio ED2.
