Toyota in Europe

Toyota's commitment to Europe 
We are a global company, but for more than 60 years Toyota has steadily grown and invested in European design studios and manufacturing facilities. Today, our operations provide meaningful employment for over 26,000 direct employees, and we work with around 440 European suppliers, contributing more than €8 billion to the regional economy each year. We remain committed to contributing to European society for the long term, with a focus on continuous improvement.

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  • We started small, importing just 400 cars from Japan in 1963. Since then, we’ve made Europe one of our most important and vibrant markets, with over 16.5 million vehicles on European roads today.

    As we’ve grown, we’ve invested billions of euros in European design studios and manufacturing facilities, providing thousands of rewarding careers. Most importantly, because we make our cars where we sell them, we’re supporting local communities and creating long-lasting value. 

  • Since 1963

    In 1963, 400 Toyota Crowns were shipped from Japan to our first European distributor – Erla Auto – thus starting Toyota’s long involvement in Europe. 

  • >25,000 

    We directly employ over 25,000 people across Europe. 

  • EUR 12B+ 

    Since establishing our first operations facilities in the 1990s we have invested over EUR 12B+ locally.

  • 8 plants in 6 countries 

    We operate 8 manufacturing plants in 6 countries in Europe. 

    Over 70% Toyota vehicles sold in Europe are manufactured in Europe

  • EUR 8.65 bn/year 

    We spend over EUR 8 bn with 440 European-based suppliers annually. 

  • 28 National Marketing & Sales Companies (NMSCs)

    We operate a network of 28 NMSCs and sell our vehicles in 53 countries. 

  • ~2700 dealerships 

    A network or more than 2,300 Toyota outlets and more than 370 Lexus outlets.

  • 23 logistic centres 

    14 parts logistics centres & 9 vehicle logistic centres.

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    Our purpose is simple: to design and build a better future of mobility, for everyone. In Europe, this means creating solutions that bring pleasure and value to our customers. The Toyota Europe Design Development (ED²) studio on the Côte d’Azur, France and our on-site proving ground at our Technical Centre in Zaventem, Belgium make sure we keep pace with European customers’ evolving tastes and requirements. 

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    Since the 1970s, Toyota has steadily expanded its European manufacturing. Today, 70% of Toyota vehicles sold in Europe are built across eight regional production centers.

    Our commitment to continuous improvement drives us to reduce waste, conserve resources, and cut emissions across all facilities. To support our growing business and optimize parts handling, we invested over €12 billion in our European supply chain in 2024. Furthermore, our network of fourteen regional Parts Logistics Centres and nine Vehicle Logistics Centres ensures faster shipping and a lower environmental impact for both parts and vehicles.

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    We sell our vehicles in 53 European countries. For most of our customers in Europe, the first point of contact is our network of 2800 trusted retailers, who sell new and used vehicles and parts, and provide service, maintenance and repair. We support those retailers with 28 National Marketing and Sales Companies that provide marketing, sales and aftersales service.