Sakichi Toyoda’s success in developing automatic loom technology provided a sound commercial foundation for his son Kiichiro to pursue his dream of making vehicles, inspired by the new mass-production methods he saw in Europe and the USA. Today we have grown to become one of the world’s largest and best-known automobile manufacturing businesses. We employ more than 360,000 people and make vehicles in factories on every continent. Our cars and trucks are sold in more than 170 countries and territories.
Throughout our expansion we have remained true to the philosophy that is at the heart of our corporate culture. Our aim is to help build a more prosperous society with a business that values respect and fairness and which grows in harmony with the global community. We strive to enhance the quality of people’s lives by using our skills and advanced technologies to create great new products and services.