Our ideals and our pride in our manufacturing will continue to ensure that at every stage, from design, development and production through to customer use, our vehicles will be of the highest quality, durability and environmental performance.
To understand how our vehicles will perform in the hands of our customers, we carry out thorough research and testing, both in the laboratory and on real roads. Every new model undergoes rigorous testing, using computer modelling, laboratory tests and thousands of kilometres of real-world driving, in extreme conditions. The data we collect is scrutinised to ensure that when customers drive the vehicle, performance is outstanding.
40 times around the world
Real-world testing over thousands of kilometres on public roads
> 100°C difference
Testing in extreme conditions
100% confirmation
All data collected is scrutinized to ensure perfect performance
The European Durability Test is a rigorous assessment of how our new models perform in contrasting climates and on different quality road surfaces found across the continent. Each new vehicle will cover more than 100,000 km of driving, including Arctic trials in northern Sweden, rough road driving in Russia, and smooth, fast highway cruising in Germany. The data produced is analysed to detect any issues and enable improvements or corrections to be made before the vehicle goes on public sale.
48h maximum
48h after dealer report for safety related issues.
100% reports shared
100% of the reports from the customers in the markets are analysed.
100% customer satisfaction
Complete customer satisfaction at every stage: work quality, product quality, sales and service quality
Quality assured in every vehicle
We invest in people, training and ways of working to ensure every vehicle we make is of the highest quality. And that it meets the high standards we set and strive to go beyond. Everyone on the production line has a responsibility to ensure quality at every stage. Such a personal engagement in the job culminates in the quality assurance checks that are carried out before any vehicle leaves the factory.
Skilled workforce
We provide comprehensive training to all our employees. This ranges from apprenticeships for young people starting, to regular skills development opportunities for our established workforce. Experience and knowledge are shared across generations, strengthening the commitment to quality. The workforce that carries out the thousands of checks we insist on, are proud of what they do to ensure that every customer will be delighted with their vehicle’s safety and quality.
Improving by listening
Our commitment to quality does not end when we hand over the vehicle to the customer. Through vehicle recalls and our customer service and satisfaction campaigns, we ensure quality issues are recognised and addressed when and where necessary. We always listen to what our customers have to say and use their opinions and experiences to make improvements. Feedback and data are collected from our dealers and our suppliers. We also closely monitor customer opinions gathered by third parties, such as newspapers, magazines and on-line publications.
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