Nothing is left to chance when it comes to delivering outstanding quality. We use precision methods and rigorous testing on all products.

The job of building the highest quality into our vehicles starts right from the initial design process. Every new model undergoes rigorous testing, using computer modelling, laboratory tests and thousands of kilometres of real-world driving.

When it comes to product development, we scrutinise every detail to look for potential problems and to share knowledge and experience among our engineering teams. Our strict standards and well-established processes enable us to build the foundation for the quality built-in at every stage.

Real-world testing over thousand of kilometers on public roads.
Testing in extreme conditions.
All data collected is scrutinised to ensure perfect performance.
Quality built on rigorous testing

To understand how our vehicles will perform in the hands of our customers, we carry out thorough research and testing, both in the laboratory and on real roads.

When it comes to securing high quality in our products, we leave nothing to chance. Before any new vehicle goes on sale, it will have undergone rigorous testing and measurement, in the laboratory, on private test tracks and over thousands of kilometres of public roads, in extreme conditions. The data we collect is scrutinised to ensure that when customers drive the vehicle, performance is outstanding.

European durability test

All our vehicles undergo thorough real-world testing as part of the evaluation programme we carry out to make sure performance will meet the standards we demand, and to check for any potential problems.

The European Durability Test is a rigorous assessment of how our new models perform in the contrasting climates and on the different quality road surfaces found across the continent.

Each new vehicle will cover more than 100,000km of driving, including Arctic trials in northern Sweden, rough road driving in Russia and smooth, fast highway cruising in Germany. The data produced is analysed to detect any issues and enable improvements or corrections to be made, before the vehicle goes on public sale.

Testing for Interior noise tuning / Noise and vibration releases / Exterior noise / Vibration fatigue.

“From now on, I want everybody to put their efforts together and unite in finding a way to make superior vehicles.”

Kiichiro Toyoda, Founder Toyota Motor Corporation

Winter street in Northern Europe.
Highway in cold parts of Europe.
European country road.
Developing quality methods and skills

When we develop a new vehicle, we start thinking about where and why problems might occur, right from the start. Knowing where risks exist and producing solutions to avoid any issues they might provoke are key to building ever better cars.

Development process improvements
Design Review Based on Failure Mode (DRBFM)

The development stage of a new product or component is a crucial time for identifying and addressing any problems. Taking action at an early stage can prevent more serious and harder-to-fix issues occurring closer to production.

We use Design Review Based on Failure Mode as a PROACTIVE preventive technique, in which designers focus on areas of change, pinpoint any potential problem areas and apply knowledge they have gained from previous projects.

They then work on producing design solutions which are reviewed by experts and specialists. Our young engineers are given specialist training in the concept and application of DRBFM, so we are constantly developing people with the advanced technical inisghts and skills to meet future design challenges.

Proactive Prevention cycle to prevent reliability problems from the design stage.
Fundamentals of proactive prevention cycle to identify and address issues.

“We are working on making better products everyday by making improvements everyday.”

Kiichiro Toyoda, Founder Toyota Motor Corporation

More about

Toyota Service Promise Toyota Service Promise The Toyota Service Promise is to keep your Toyota a Toyota. Discover the ways we are committed to taking the best care of you and your Toyota. Toyota Olympic and Paralympic Partnership | Toyota Europe Toyota Olympic and Paralympic Partnership | Toyota Europe We’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024. Better designed for you : THUMS Better designed for you : THUMS Passive safety is the vital protection your car gives you when an accident happens. We have created a family of virtual reality models called THUMS... Toyota Genuine Motor Oil Toyota Genuine Motor Oil In the same way that we need water to function, or plants need sunlight to bloom, your car’s engine needs the protection of motor oil to survive and continue to perform at its best.