Hybrid technology since 1969: Way back in 1969, Toyota started developing Hybrid technology.
We went into production in 1997 and have been leading the way ever since.

Key milestones to note

In our Hybrid history include the launch of the Toyota century in 1975, one of the first gas turbine Hybrids, and more recently the Auris Touring Sports in 2013, the World’s first compact estate Hybrid.

6 Million Toyota Hybrids on the road

This year, there are 6 million of our Hybrids on the road – that’s 80% of all the Hybrids sold worldwide. And as the biggest producer of this innovative technology, we don’t intend to stop there. By 2020, 50% of all Toyotas will be Hybrid.

Here and now... 1975: Toyota Century, first petrol turbine Hybrid 2013: Auris Touring Sports, first compact estate Hybrid
Small, stylish, urban or adventurous? Try one of our six hybrids today