It’s 25 years since we pioneered electrified technology with the launch of the Toyota Prius. We have continued to strive in this arena and won’t be happy until each and every customer has a solution that’s right for them and our planet. This means we now have a huge variety of electrified powertrains – Hybrids, Plug-In Hybrid Electric Vehicles (PHEV), a Battery Electric Vehicle (BEV) and a Hydrogen vehicle. Our goal now is not only to reach zero emissions, but to go beyond. To create vehicles that have a positive impact. Vehicles such as the hydrogen-powered Mirai which emits only water and cleans the air as it drives.

Hybrid and Plug-Hybrid

We’ve come a long way since the iconic Toyota Prius, the world’s first, mass produced Hybrid vehicle. Our 25 years of expertise has led to millions of Hybrids on today’s roads. These higher performance Hybrids can spend up to 70% of their time in emissions-free electric mode. And the years to come will see even more progress.

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Toyota bZ series

The Toyota bZ series is a family of next generation battery electric models that go beyond zero. The first of these fully electric cars has other innovations too, with steer-by-wire technology and solar panel charging.

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Hydrogen power has its own style icon in the Toyota Mirai. This is the world’s first mass-produced hydrogen car and it’s already on its second generation. The Mirai is one car already going beyond zero. By emitting only pure water, not only are there no emissions, it also purifies the air as it drives.

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  • Beyond Zero
    Beyond Zero

    Imagine a better world beyond zero. From cities powered only by clean hydrogen to mobility solutions that benefit everyone, we’re striving to create a more inclusive and sustainable world and society.

  • Beyond Restrictions
    Beyond Restrictions

    We believe that when you’re free to move, anything is possible. From human support robots to compact electric vehicles, we’ll be showcasing a huge range of new mobility solutions at the Paris 2024 Olympic Games.

  • Beyond Expectations
    Beyond Expectations

    We want every trip to be enjoyable, for everyone. From vehicles that use AI to understand the driver and the road ahead to intelligent safety and assistance systems, we’re going beyond zero emissions to zero accidents too.

  • Beyond Barriers
    Beyond Barriers

    We want our products and services to contribute positively to society. From achieving true sustainability across everything we do by 2050 to working toward cities powered by clean hydrogen, we’re imagining a better world.

  • Stories of Beyond
    Stories of Beyond

    From accelerating our hydrogen capabilities with our partners to the way we design cars in an ever more sustainable ways and consider future mobility, we also look beyond. These are the stories of some of the visionaries that help us shape the future.