Challenge 1

New Vehicle Zero CO2 Emissions Challenge

Cars that use cleaner, alternative fuels can only have an impact when the public takes them up in large numbers. Part of our New Vehicle Zero CO2 Emissions Challenge therefore involves working with the public to make our new-generation electrified vehicles more widely available. We will also be encouraging development of the necessary infrastructure – such as filling stations and charging points – to support their use.

2050 Global challenge

Our goal is to reduce global average CO2 emissions from new vehicles by 90 per cent by 2050, compared to Toyota’s 2010 level.

2030 Global mid-term target

By 2030 our goal is to annually sell more than 5.5 million electrified vehicles around the world, including more than 1 million zero-emission vehicles (battery electric and fuel cell electric vehicles).

The estimate of global average CO2 emissions reduction in g-CO2/km from new vehicles will be 35% or more, depending on market conditions, compared to 2010 levels.

Some of Toyota global achievements so far
... electrified vehicles sold globally in 2018, representing more than 16% of total global sales
... available globally
... of CO2 emissions since 1997 thanks to worldwide sales of hybrid electric vehicles
Some of Toyota Europe achievements so far
... sold by Toyota Motor Europe in 2019, representing 52% of total TME sales
... available in Europe
... average EU new car CO2 emissions in 2019
Challenge 1 in action
Our bold electrification strategy for the years ahead

The core of our electrified vehicle strategy involves moving away from conventional powertrains, and significantly accelerating the development and launch plans of hybrid electric (HEV), plug-in hybrid electric (PHEV), battery electric (BEV) and fuel cell electric vehicles (FCEV).

In practice this means that by 2030 we aim to have sales of more than 5.5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEV, FCEV). Additionally, by around 2025, every model in the Toyota and Lexus line-up around the world will be available as a dedicated electrified model or have an electrified option.


• BEV : In 2020 we will start mass producing BEVs for the Chinese market and then we will enter other markets with our Toyota and Lexus BEV models.

• FCEV : We will expand the FCEV line-up for both passenger and commercial vehicles.

Read the full story on Toyota newsroom

• HEV: The HEV line-up will also grow, thanks to the further development of the Toyota Hybrid System II, the introduction of a more powerful version in some models and the development of simpler hybrid systems in selected models.

• PHEV: Finally, we will also expand our PHEV line-up in the 2020s.

Hydrogen-powered taxis on the streets of Paris

An established joint venture involving Toyota represents a landmark in the emergence of a hydrogen-based society in France and in the development of Hype, the world’s first fleet of zero-emission hydrogen-powered taxis. Hype was launched in 2015 during the COP21 and operates in Paris and the Île-de-France region.

The joint venture – called HysetCo – is between Air Liquide, Idex, Société du Taxi Électrique Parisien (STEP) and Toyota. It’s the first ever company devoted to the development of hydrogen mobility in the Paris region.


HysetCo will make it easier to roll out hydrogen fuel cell vehicles and their recharging infrastructure within the Île-de-France region. Out of the 600 additional taxis that are planned by the end of 2020, Toyota will deliver 500 Mirai cars.

Through this project the partners are reinforcing their firm commitment to clean mobility and the improvement of air quality. It also clearly illustrates that hydrogen mobility is a suitable solution for intensive applications like passenger transportation. The organisation’s mission is to promote the sector’s transition towards zero emissions, with an objective of “zero emissions for taxis by the 2024 Paris Olympic Games”.

Read the full story on the Toyota newsroom

Mirai helps the Met Police clean up London

The London Metropolitan Police Service has teamed-up with our Toyota Mirai to help create the world’s largest fleet of zero-emission police vehicles.

The only tailpipe emission the Mirai produces is water – a by-product of the fuel cell process which turns hydrogen into electricity to power the vehicle. The Mirai’s zero-emission performance will help the Met in its efforts to support the Mayor of London’s clean air strategy.

The Met confirmed that they are delighted to have taken delivery of 11 of these cars to support policing in London. They are the Met’s first entirely zero-emission response vehicles.

The Mirai will have access to five hydrogen filling stations across the capital – a number that’s set to increase in the years ahead.

The City of Berlin as one of the most advanced “Mirai Cities”

With 45 Mirai, the Berlin start up CleverShuttle started a ride hailing success story. More than 5 Million kilometers within less than two years are a perfect proof for reliability and suitability for daily use.

Early 2020, two Toyota Mirai cars were registered by the Berlin Police Department, who use them heavily in daily patrol duties. The Mirai are fully equipped with siren, radio equipment, light-signal system and painted in typical blue silver.

But what could be a better proof for the safety and usability of this technology. Since May 2020 the Berlin Fire brigade put four Toyota Mirai in operations, using the car mainly for operation controlling, early responder and as lead car for different purposes.

The Mirai for Police and Firebrigade were supported by BENE program
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