Sustainability is fundamental to how we do business at Toyota as expressed in our 2011 Global Vision. We aim to deliver products and services that respect the planet and enrich the lives of people in the communities where we operate. In 2015, we announced the Toyota Environmental Challenge 2050 to move toward a society where people, cars, and nature can coexist in harmony. The six challenges are set to go beyond zero environmental impact, hoping to even achieve a net positive impact.
Today, the car industry is facing bigger challenges than ever before. And sustainability is more than ever part of the solution. Rising pollution in cities has led to tougher international and national regulations, requiring cars to be greener throughout their life cycle. At the same time, society and regulators expect cars to be safer, better connected and able to communicate with the surrounding environment. At Toyota we thrive on business challenges, using them as an opportunity to innovate and improve our business.