Message from the President
Sustainability is fundamental to how we do business at Toyota as expressed in our Global Vision to deliver products and services that respect the planet and enrich the lives of communities.
The very nature of our operations makes us significantly dependent on a variety of resources and we see it as our duty to conserve them and manage our ecological footprint.
We are proud of our record as a pioneer of environmental technologies and we believe that there is still much more we can achieve. For this reason, we have set the Toyota Environmental Challenge 2050. With six challenges that cover every aspect of our business, we commit to new and bold steps in the coming decades to go beyond zero environmental impact, towards delivering positive environmental benefits.
In Europe, we continue our sustainability approach focussed on Always Better Cars, Always Better Society, and Always Better Business, leading to Always Better Lives as the overarching expression of our efforts. By putting people at the heart of everything we do, we aim to truly realise a sustainable society in harmony with people and nature.