If we can use less, then we can also waste less. That is how the concept of reduction plays an important part in our mission to create the ultimate eco-car – one that has no impact on the environment at any point during its lifecycle. We strive to use less energy, less water and fewer raw materials when we make our cars, through intelligent design and efficient manufacturing processes.
We research and apply innovative materials, new processes and smarter ways of working and monitor our progress against assessment targets for each vehicle at every stage from design, through production, customer use and eventual disposal.
"Good thinking, good products"
Eiji Toyoda, Ex-honorary Chairman Toyota