To celebrate the launch of the new Toyota C-HR, Milla Jovovich and a cast of famous faces from across Europe starred in an unforgettable immersive drive-through theatre experience – the first of its kind!
'The Night That Flows' showcased the dynamic, innovative character of the Toyota C-HR and its stylish flowing design.
Milla Jovovich said she was thrilled to take part in the immersive theatre event, ‘especially as it was something totally new from a car brand.’ She hoped that guests ‘left feeling inspired to find their perfect flow.’
The event was brought to life by creative experience agency The Department, led by creative directors Jonny Grand and Hamish Jenkinson, with Jessica Rees Middleton as executive producer.
After months of planning and preparation, The Night That Flows was brought together in an immense East London warehouse space. From drones to light projections, each scene relied on complex technical elements set up by a team of the best in the industry.
Get a glimpse behind the scenes to find out how the world’s first immersive theatrical experience of its kind was brought to life.