Staged within the immense space of The Printworks in London, we took one hundred guests on a virtual journey through five European cities: Berlin, Milan, Paris, Barcelona and London. Narrated throughout by Milla Jovovich, the story flowed seamlessly from city to city, inspired by the flowing design of the new Toyota C-HR.
The immersive, multi-sensory experience transported participants from a light show in Berlin across Europe to a fashionable London bar where they were greeted by Milla herself, not before stopping in at a high fashion catwalk in Milan, a Parisian casino and flash-mob club scene in Barcelona along the way.
The C-HR was the star of the show. From the dynamic drive and stylish diamond design to the sophisticated interior and JBL concert hall sound system, key features of the C-HR inspired each scene.
