The Night That Flows

The world’s first drive-through
immersive theatre experience

To celebrate the launch of the new Toyota C-HR, Milla Jovovich and a cast of famous faces from across Europe starred in an unforgettable immersive drive-through theatre experience – the first of its kind!

Staged within the immense space of The Printworks in London, we took one hundred guests on a virtual journey through five European cities: Berlin, Milan, Paris, Barcelona and London. Narrated throughout by Milla Jovovich, the story flowed seamlessly from city to city, inspired by the flowing design of the new Toyota C-HR.  
 
The immersive, multi-sensory experience transported participants from a light show in Berlin across Europe to a fashionable London bar where they were greeted by Milla herself, not before stopping in at a high fashion catwalk in Milan, a Parisian casino and flash-mob club scene in Barcelona along the way. 
 
The C-HR was the star of the show. From the dynamic drive and stylish diamond design to the sophisticated interior and JBL concert hall sound system, key features of the C-HR inspired each scene.

Watch the experience unfold…

Who was there?

Talk of the town

 

 

'The Night That Flows' showcased the dynamic, innovative character of the Toyota C-HR and its stylish flowing design.

Milla Jovovich said she was thrilled to take part in the immersive theatre event, ‘especially as it was something totally new from a car brand.’ She hoped that guests ‘left feeling inspired to find their perfect flow.’

The event was brought to life by creative experience agency The Department, led by creative directors Jonny Grand and Hamish Jenkinson, with Jessica Rees Middleton as executive producer.

Behind the Scenes


After months of planning and preparation, The Night That Flows was brought together in an immense East London warehouse space. From drones to light projections, each scene relied on complex technical elements set up by a team of the best in the industry.

Get a glimpse behind the scenes to find out how the world’s first immersive theatrical experience of its kind was brought to life.

Gallery

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