To rally fans, 'Dakar' means 'Hard'. Fortunately, the Land Cruiser likes a challenge, and consequently, the famously reliable 4x4 has a long history of success in the gruelling 15-day, 5,280 mile desert race.
In 1996, Team Araco entered two Land Cruisers and took the top two podium positions in their class (Unmodified Diesel). Five years later in 2001, the car celebrated its 50th anniversary and Araco successfully toasted the car's half century by winning the class championship once more.
2005 was the first year that the car competed as Team Land Cruiser Toyota Auto Body, as opposed to Araco. Another first for 2005 was the rankings of the three Land Cruisers that Auto Body entered; each occupied the podium positions in the unmodified production group.   In 2014 a pair of 200 Series Land Cruisers took the top two positions in the production car category of the Dakar. Number 345, driven by Jun Mitsuhashi and co-piloted by Alain Guehennc took the overall category win, followed by Nicolas Gibon and Akira Miura in the number 344 car.

Between 2006 and 2013, husband and wife explorers Paul and Brigitta Bohlen Juni, from Switzerland, circumnavigated the globe in a 70 Series Land Cruiser, visiting 63 countries and clocking-up a staggering 174,000 miles. Midway through their trip, the couple sent a letter to Toyota Europe, in which they wrote: "The Land Cruiser is the best car you can drive around the world."

In 2013, father and son Graham and Ed Durgan covered 12,000 miles in their 100 series Land Cruiser. The pair's adventure began in Littlewick Green in Berkshire and finished in McGill University in Montreal, Canada, where Ed had been offered a place to study political science.
Billed as 'The longest school run', the trek saw the pair take in 40 cities in 14 countries, including Russia, Kazakhstan, Mongolia and China, before boarding a cargo ship and continuing their drive across the United States and into Canada. Despite the distance, the pair only suffered one flat tyre, and reached Montreal in August 2013.

Barely a year goes by without someone undertaking a marathon drive in a Land Cruiser – and 2014 was no exception.
In April, ex-marine Chris Short, pal Domenic Senger-Schenk and filmmaker Laurence Cameron travelled 4,600 miles from Afganistan to Goodwood, West Sussex, to raise money for Mission Motorsport, a charity that helps in the recovery and rehabilitation of ex-service personnel through motor racing. Chris completed his journey on a motorbike, with Senger-Schenk at the wheel of the Land Cruiser.
The three men finished at midday on 27 June after crossing 17 countries, arriving at Goodwood in time for the Festival of Speed. On the Goodwood Toyota stand, Chris said: "I'm very happy, very tired and really looking forward to a cup of tea."
He added, "It was hard... in fact, it was really hard – but that's exactly what it was meant to be."
The team raised over £22,000.