Prius
HYBRIDThe original Hybrid chosen by pioneers
Fuel Combined
from
4.1 l/100 km
CO2 WLTP
from
94 g/km
Prius leads. The others follow.
The Prius story began in 1997. The first mainstream hybrid took driving to a new level. Now it's time for the next chapter. Prius combines intelligent design and technology to deliver dynamic performance and excellent handling, making this a car that is as fun to drive as it is efficient.
Defining the future. Leading the way.
The car that defined Hybrid more than two decades ago is still redefining it today.
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01
Contemporary design. Intelligent drive.
This is a car with a contemporary look that matches its advanced capabilities. The new design keeps the iconic triangular Prius silhouette, but updates it with distinctly modern clean lines designed to optimise airfl ow. The result is a car that’s as pleasing to the eye as it is a pleasure to drive.
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02
Highly efficient. Truly enjoyable.
Driving a Hybrid has never been so rewarding. The seamless transition between electric and petrol modes gives you dynamic acceleration when you need it, and you’ll also experience impressive performance and handling thanks to a lower centre of gravity, enhanced suspension and more linear power.
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03
More grip for extra reassurance with Hybrid AWD-i.
The innovation continues with Hybrid AWD-i. Tailormade for Prius, it’s the first time a car in this class has had an intelligent all-wheel drive system. Designed to provide extra control in low-grip conditions such as rain and snow, it gives you added peace of mind when you really need it. And because it’s so compact, you don’t have to compromise on efficiency or boot space.
Remarkably innovative. Incredibily efficient.
Redefining Hybrid for over 20 years.
Genuine comfort and intuitive technology.
When it comes to creating an inviting space, every detail counts. The Prius cabin combines quality materials with clean, contemporary design, while ergonomic seats come in a range of stylish new fabrics. A large Head Up Display projects speed, hybrid and vehicle distance information directly onto the windscreen, while the intuitive Toyota Touch® 2 with Go system makes entertainment and navigation simple.
Keeping you informed to help you respond.
The innovative Toyota Safety Sense system takes driver assistance to the next level. It uses 22 sensors strategically placed around the vehicle to anticipate potential hazards and alert you to them so that you can respond right away – helping to keep everyone in the car, and those around you, more secure.
Explore safety featuresA closer look
Explore some of the styling details that make the Prius so striking.
- Exterior
- Interior
- Accessories
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Arrange a test driveMore about Prius
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The Toyota Prius Story
Discover the story of the Prius, the world’s first mass market hybrid.
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8 things you didn't know about Hybrid
For some people, Hybrid technology still is thought of as new technology. In fact, even though our first Hybrid, the Prius, was on the roads ahead of its time in 1997, we’ve actually been honing our Hybrid know-how since the mid 1970s.